Not many years ago, press releases were being used by internet marketers for link bait, and it was also used for various purposes in SEO. However, as with many of the marketing fads, press releases became too watered down, and their appeal was deteriorating. The press releases gradually lost any value they once had to …
Press Releases Should Always Be Used In these 6 Situations Read More »
Google is by far the biggest name in online searches. They are the all-knowing behind what users want. They are important for any business to understand how to rank well and advertise on. However, it can be a bad thing to focus solely on Google and forget or ignore the other platforms. This is a …
Why You Need To Advertise On Bing, Facebook, And Google Read More »
How important is it to optimize your website for voice search? In the current climate, voice search SEO is crucial. As voice-assisted technology tools (such as Siri, Cortana, Alexa, etc.) continue to develop, it will only become more critical. For most businesses, your customers are using voice search to help them make purchasing decisions. If …
When it comes down to converting your leads into being your online customers, a positive business review will impact your customers’ trust in your business. According to the BrightLocal survey in 2018, customers read around ten reviews online before they feel okay to trust a local business. Most customers are now looking to review sites …
Many successful business owners will state that they got where they are because of the effort that they put forward. It is not easy to start up a business in the current market and then make it grow, The following will explain what should be included in your digital marketing strategy. If you lag even …
What Should Be Included In Your Digital Marketing Strategy Read More »
The top priority for website marketing companies is to generate traffic. However, this goal is not always as simple as purchasing ad space as it was in the past. Today, marketing has become complex and competitive, and massive amounts of traffic are not always optimal traffic. Each business needs to determine its best tools for …
Top 13 Tools Used By Marketing Companies For Increasing Traffic Read More »
Even the best internet marketing firms sometimes get knocked off the first page after a Google algorithm update. For example, updates like “Mobilegeddon” reduced ranking for websites that were not mobile-friendly, causing major losses in traffic and revenue for the companies not prepared for it. The following tools can help identify the issue if you …
When it comes to bouncing, there are a few situations where more bounce is a good thing. However, bouncing should be left for trampolines and basketballs, not your website. It is normal for websites to have traffic that comes to the page, then leaves without staying long (aka, bounce). The more traffic that comes to …
Google conducted an eye-tracking study using heatmaps that looked over 53 users and how they spend their time on the computer to conduct different searches. This was encouraged after Google was criticized for offering answers that eliminated the need for people to click on a website. For example, the direct Google resources such as photo …
The following question that people usually ask when they are considering investing their money into digital marketing: Is PPC or SEO the Best for My Website? This is a particularly good question and one that people should take into consideration prior to putting their hard-earned money into an internet marketing investment. Although you might …
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