B2B is not a musician, artist or the latest app to go viral. Sorry to disappoint. B2B companies stand for Business to Business. It means their ideal target customers are other businesses and not consumers. Don’t be offended by it, their products just work with regular people like us. For example, do you need a …
What is B2B? Why is it important for Digital Marketers? Read More »
What is Digital Marketing? Good Question. Digital Marketing, online marketing, internet marketing are all words to describe marketing your company online using various platforms. Consumers today are most likely to refer to the internet before making any purchase be it checking your companies reviews, reputation and even your competition to see if they can get …
Why Responsive Design is Important? Having a responsive web design enables a website the ability to adapt, including being able to deliver a good experience to users, regardless if they are using a smartphone, tablet, laptop, or desktop. For this to come to pass, the website will first get a responsive design. But …
7 Things About SEO That Marketers Should Know SEO is a common term that leaves many wondering, “What is SEO?” While there are many definitions of SEO, they all have the same bottom line of what search engine optimization is. Simply put, it is a digital marketing strategy, and every business and marketer …
5 Social Media Types and Examples Did you know that the average person spends 28% of their time online on social media platforms? Given the amount of time users will spend online, this is actually a very significant percentage of social media time. We say significant because it is, especially when you are …
In this tutorial, we will introduce the most straightforward technique to fully stretch the background image to cover the entire browser viewport. We will use a CSS property to make this work. You will not need JavaScript, just background-size. Responsive Full Background Image Examples Large photos with backgrounds covering the entire web …
With more than 7 million people advertising with Facebook, it’s quickly becoming a popular part of marketing strategies. But, before you decide to promote your product or service through Facebook, you should understand the cost of Facebook advertising, and what determines the costs. The amount you spend on Facebook ads is based on the …
It is time for companies to know what ADA compliance is and what it means for their websites. The ADA, Americans with Disabilities Act, has standards for accessible design. It has left many businesses wondering what ADA compliance is and how it can impact their websites. In 2010, the U.S. Department of Justice released these …
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For the Internet, it is a challenge to make ads as attractive as possible, but due to the variety of platforms, it is difficult to choose the most effective platform. When displaying your services and products, you need to use the right website to run a profitable pay-per-click (PPC) campaign. For the Internet, it …
Guide to Social Media Management Social media management is how you manage your presence on social media platforms such as Twitter, Facebook, and Instagram by creating, publishing, and then analyzing the content of the post. Additionally, social media management will include interacting and engaging with social media users. Social media managers, whether they …
