A website is an excellent tool for marketing your contract business. In addition to providing new contacts for potential customers, it also enables you to describe your services and emphasize past projects. However, before performing any operations, your website needs to be appropriately designed.
Web design for contractors involves creating attractive designs and including elements that ensure a good user experience. Your website may be people’s first impression of your business, so everything must look good and work every time.
The first impression may be whether the potential customer chooses to provide the difference between your business. The website’s design plays a significant role because the first impression is 94% related to the design.
With a custom, fast, and responsive website, your business can start attracting (and closing) more potential customers and take their growth to a new level. Read on to learn more about contractor web design services.
Explore Contractor Website Design Services
In terms of contractor website design, a full-service marketing agency can provide all the services, skills, and support your business needs.
ADA-Compliant Web Design Service
Meet the Americans with Disabilities Act (ADA) standards and create a website that everyone can visit to expand your coverage.
30-Day Web Design Service
You can choose one of three website templates, design, or redesign your website within 30 days, and we will customize it according to your brand.
Website Redesign Service
Use all the functions of our contractor’s website design service to make your website look new!
Web Page Design Service
Start a new custom website. All our websites include responsive design, search engine optimization (SEO), and more.
Contractor Landing Page Design Services
Attract more business opportunities through pay-per-click (PPC) advertising and custom landing pages to achieve better results.
Website Maintenance Service
Ensure the security of your website and content management system (CMS), and use a monthly or hourly maintenance schedule.
Get everything you need for your business through contractor website design
The contractor’s website design goes beyond attractive professional websites. You need a website that considers (and responds to) the factors that may affect your website’s ability to attract and generate potential customers and the factors displayed in search results. These factors will significantly affect your efforts to generate potential customers online.
Full-time Project Manager
If you want to hire a web design agency to create a website, you need a smooth and relaxed experience.
Your project manager is your trusted contact. Whether you have any questions, feedback, or sharing resources, you can always contact them. With their experience and expertise, they can seamlessly design and launch your website.
For contractors and any other company’s website design, making sure that your site is responsive is essential. Responsive design (sometimes called mobile-friendly design) allows everyone to visit your website, whether on a smartphone, tablet, laptop, or desktop.
In contrast, an unresponsive design can make your website a mess for mobile users. For example, someone on a tablet may have to scroll horizontally and zoom in and out to view your website and its content, which creates a frustrating experience for users.
Since more than 50% of the world’s Internet traffic comes from mobile devices and 67% of users are more likely to purchase goods from companies with mobile-friendly websites, it is essential to make the contractor’s website design responsive.
Support your contractor website design through digital marketing services
If you want to get the most value from the contractor’s website design, then a full-service marketing agency can help you.
That means that you have a trusted partner, and multiple agencies require your time and effort every month. Even better, you will get a complete marketing team, which includes web designers, web developers, digital marketers, social media experts, and more.
The one-stop-shop to meet all your needs.
In addition to the contractor’s web design, some examples of digital marketing services are provided, including:
- CRO (Conversion Rate Optimization)
- Email marketing
- Content marketing
- Social media advertising
- Social media marketing
- And much more
What makes the contractor’s web design better?
Like a house or office building, building a beautiful contractor website design requires more than just beauty. The colors that are used will help to make it different from other competitor sites, but you will need to have a solid foundation to achieve it:
Every home and office has an area where people can gather and socialize. If you want visitors to become customers, your site needs to provide a place for “interaction.” Many visitors will choose to reach out everywhere, so your contact information must be prominent and easy to use.
Your site should include essential details about your contracting business, and this information must also be easy to find. Experienced designers know how to make essential information stand out. Whether it’s in the right place on the page or in colors and fonts, it’s hard to miss.
If someone visits a website for the first time and doesn’t work correctly, they may not revisit it. The website’s design should ensure that the pages and photos load quickly, where the links can reach, and the website’s appearance is right regardless of the device used to access it.
Now that you understand what a good website design involves, please continue reading to determine why it is essential to your contracted company.
Why is the contractor’s web design important?
Good web design is good for business.
Visitors can make many assumptions about your business just by viewing your website. Web-users will leave a poorly designed page after 10 seconds but will stay on a well-designed page for up to two minutes and may even come back.
Speed, layout, and responsiveness all play a role in the time users spend on the page.
If the page takes too long to load or cannot run on the device, the visitor will leave a few seconds after reaching the page. On the other hand, websites with attractive designs can load quickly and make information easy to find. Hence, the bounce rate is lower, and there is a higher chance of generating new potential customers and new projects.
Four tips for improving contractor website design
Your website is the center of your marketing strategy online, and if you want to get people to stay more than a couple of seconds, then make sure that you have an attractive design. When you are designing your website, remember these tips.
1. Build A Fast Website
Some aspects of web design may reduce the performance of the website. Large photo or video files and unresponsive elements can increase page load time by a few seconds. Avoid using older tools such as Flash and Frames, and reduce the size of multimedia files.
The difference in loading speed not only makes your website more comfortable to use; it also reduces the bounce rate. Since many web users leave a slow-loading website after only a few seconds, ensuring that it runs quickly means people will stay longer—perhaps long enough to contact you for more information.
2. Use Responsive Design
Potential customers will use desktops, laptops, tablets, smartphones, and any of the most popular web browsers to visit your website. Your website must look good on all these devices. Otherwise, you will lose that visitor and any potential projects.
Create your website with a responsive design. This will save you hours to make your website look correct on every device. It also ensures that your website will work correctly no matter what the visitor uses to browse the website. The result is a seamless user experience.
3. Avoid Clutter
When the pages are full of text and photos, it is not easy to know exactly where to find what you need. Keep the essential elements on the page, and then delete the remaining elements to simplify the design and layout.
Divide the text into smaller paragraphs of 4-5 lines, and leave enough space between the text and the sidebar or menu. If your page contains photos and videos, consider displaying one graphic at a time in a slideshow format, or place them on the left side of the page and add a title or description on the right side. If you place ads on your website, try to limit them, so they don’t distract your content.
4. Use Contrasting Colors
One of the goals of web design is to make key messages stand out. Light and dark colors will help. Using them in combination can make your website more eye-catching and highlight the call to action, headline, and other important content on the site.
If you are going to have text, then make sure to use a light-colored background and then use darker colors for other areas like information forms, text boxes, footers, and more. You have the option to pick from thousands of colors, but you want to make sure that these colors are going to look good on screen as well as be consistent with the rest of the marketing materials.
Getting started with web design for contractors
Design is an essential part of the build process and an essential part of marketing your contract business. When building a website, choose a design that will make your content beautiful and perform well.