Usually, for small to mid-sized businesses (SMBs) their website is the first place potential clients visit. You want that first impression to make an impact. The website design is key to any company getting its audience’s attention. The site design should be professional and creative, be visually appealing, and offer a good user experience (UX).
Are you looking for inspiration for your website design or redesign? From interactive designs to minimalist designs, the following list of the top 20 inspiring small business website designs should help get your creativity going.
If you are still unsure about the best design for your audience, Sage Marketing can help. Our custom website design services will save you time and stress, ensuring you get a professional-looking website that’s designed just for your goals.
Picto
The online retailer Picto Watches uses a minimalist website design that fits their brand perfectly. Paired with their Danish icon, their product focuses on minimalist designer watches, targeting men and women.
Each page is designed to showcase the products using vertical scrolling images. They use elegant header images to make it visually appealing, and the hover navigation menu adds engaging elements. The design uses a smooth grid-style layout with effective white space. Overall, it makes navigating easy and helps direct visitors to the information they are looking for.
Oscar Health Insurance
This website design uses a range of different colors to bring life to each page. The bubbly style of photography makes it visually appealing and playful. The elements overlap combined with the font type make it easy to view and navigate.
The buttons have a hover animation, making it more engaging for the user. Finally, the scroll-triggered animations enhance the user experience even further.
Court & Rowe
This company sells clothing that targets women interested in an old-sport style fashion. The website design uses a full-screen video in the header to grab attention and create visual appeal. It uses a color pallet of warm pastels to give it an older period feel, while still looking fresh and clean.
The online shopping cart and catalog design offer users a simple purchasing process. Overall, the website uses white space and overlapping images to create a high quality and engaging design.
Render
Render focuses on specialized streaming content. This video production company uses an assortment of animations throughout the website design. It also creates geometric focal points using various elements, including hover animations, dynamic scrolling, and an amazing color scheme. Their introductory video also encourages users to engage with their website.
AQSystem
This company is selling weather-proof solar products that help with checking surrounding wind conditions. They have incorporated interactive images with amazing white space usage to create visual appeal. The elements overlap to create a modern look, including a slideshow to highlight their products being used in various environments and weather conditions.
The color pallet uses navy blue and white, keeping it consistent with their brand image and personality.
Signature Kitchen and Bath
Signature Kitchen and Bath, as you might guess is a corporate website in the cabinetry industry. They sell various types of cabinets for bathrooms and kitchens, and like their products, they have a sleek and clean website layout.
They use content wisely to increase SEO efforts while incorporating a slideshow header animation to capture users’ attention. Their simple and clean design makes it easy to navigate and find information. To put the website design over the edge, they include various tasteful hover animations to create a fun and pleasant user experience.
Leaf & Clay
This online business targets succulent lovers, offering monthly subscription boxes. Their website has been well designed using various elements that come together to provide a great user experience and easy navigation.
Their use of white space and high-quality images of succulents brings life to their store. They have a catalog that allows for easy viewing of their product line. The sans-serif font used simply adds to the modernized style. They also include their social media links in their navigation.
Hello Monday
Hello Monday uses their header to engage users and capture attention with an animated illustration. They also use dynamic scrolling and fun cursors to create an enjoyable experience. If the white space usage is not enough, they use engaging animated images throughout the website to create a simplistic, but elegant and captivating website. Their full-screen navigation menu is both innovative and like with most of their site, animated.
Ditto
Ditto is in the eyewear industry, but rather than just selling eyeglasses they use a frame recommendation technology that allows users to virtually try them on. They also use a dark website design that really works well as it creates a stylish look when combined with the white font.
They implemented plenty of high-quality images that capture attention and express how their technology works. The white space used keeps it clean and sleek while creating a pleasant grid-style layout. They also use dynamic scrolling, as so many modern websites are these days.
Volta
The Volta Footwear website is another great example of a minimalist design with a grid-style layout. It makes use of white space to make the different elements look appealing, while the dynamic scrolling gives it an interactive touch.
Their catalog design layout allows users to choose multiple views, and the high-quality product images help showcase what they have to offer. When combined, we felt it was a great example of how all the elements can come together.
Confluera
In the business of preventing cyber attacks, Confluera uses a modern but tech-focused website design. If you’re in a similar niche, we think it will inspire you as well.
They use a combination of 3D and 2D illustrations to create the ‘cyber’ environment, combined with a gradient color pallet that tops it off. The white space and easy navigation make it visually appealing, while the hover animations add an engaging element to the site. They’ve ensured a good user experience by putting their blog and social media links, so they easily found too.
I&You Ceramics
This website design uses a simple but elegant pastel color pallet, great for their ceramic eCommerce niche or many others. They offer handmade modern ceramic products, so it only makes sense they go with a design that is more modern and light.
The asymmetrical grid-style layout provides a minimalist design while still providing the information needed. The quality images make everything come together wonderfully while the white space keeps it from being cluttered. All of this provides simple navigation and a great user experience. They also ensured the checkout process was quick and easy too.
Gumption
Another fashion-based eCommerce website design, Gumption uses a fun color scheme of pink and white. The navigation is simple, and its catalog is designed to enhance transactions. Of course, the hover animations make user engagement more interesting too.
They have also added a section called ‘Secret Society,’ which is a password-protected area of the website only accessible to those who have signed up. This gives access to discounts and promotions, giving users a sense of being part of a club.
Woven Magazine
With the aim of celebrating entrepreneurs, designers, and artists, it only makes sense that their website looks good while taking users through the history of design. The website layout uses a smooth grid structure with engaging photography. This helps capture users’ attention.
The navigation is smooth and directs visitors to the information they want quickly, while the white space prevents clutter. They also use videos to increase user experience and help take them through a visual of design and creativity.
HAUS
An award-winning design company that offers full-service technology and creative services would need a website design to match, right?
Their website is not only creative, but it is also playful and engaging. They used a dark theme with bright colors with hovering and waving animations to create entertainment. Their navigation is simple but effective, and they use videography to encourage user engagement. The background animation and side-scrolling only enhance the user experience even more.
Andersson/Wise
This website design is a great inspiration for any architecture focused business. Andersson/Wise uses a grey color pallet that creates an industrial feel but would be good for residential or commercial architecture.
The layout uses white space to create an elegant flow, while the headers use full-screen photography with simple but attractive animations. The overlapping text and dynamic scrolling enhance the UX of the design.
Eugenius
Eugenius helps provide simple IT for business and residential customers, and their website is unique, interactive, and gives off the IT feel.
The website design sort of resembles a video game with its quality images and bouncy animations. Their website layout is split in half, with one side representing residential services, and the dark side reflecting business services.
This captures user attention while making navigation a simple choice of residential or business. The color choices make the entire website more captivating and encourage users to explore. They also have ambient music to add a nice touch, but it does have an off switch just in case users don’t like it.
Bellemare
A designer, architect, and producer with a focus on weddings and other events, the lighter design of this website makes perfect sense. We found it to be inspirational due to several elements.
The header captures your attention using a full-screen slideshow. They use hover animations that have class, enhancing easy navigation. This leads users to high-quality images of the portfolio gallery. Even the ‘About’ page was designed to be elegant and showcase their previous work with black and white images.
Cyclemon
With a focus on designing bicycle posters that can be personalized, Cyclemon incorporated this in their website wonderfully. They use colors that reflect their brand personality and illustrations. They use dynamic 3D scrolling to really capture attention and create user engagement. Their content copy is informative, and the site includes a ‘Learn More’ video that encourages visitors to remain on the website to learn more about their business.
Native Union
This company sells fashionable tech accessories, and they make great use of every part of their website, from the carousel style header with full-screen images to capture attention to the sans-serif font that adds class and enhances readability.
The design uses white space effectively to maintain an organized layout, which helps make navigation easy and fast. They also include CTA elements with hover animations that make people want to click them.
Let us help create a top-of-the-line website design for you. Simply let us know what your goals are, and we will tailor a custom website design based on your needs. Call us today!
