If you are looking to earn more revenue and get more leads for your business, you should look into digital marketing.
Digital marketing lets you earn triple the number of leads compared to traditional strategies for marketing. Plus, it can help to turn leads into loyal customers.
We will look at some great examples of creative and digital marketing examples to inspire your campaign strategies. So keep reading.
What is Digital Marketing?
Digital marketing uses various strategies that have been made to optimize web presence, boost revenue, and reach leads for your business.
Top companies that offer digital marketing services will have things like:
- Influencer marketing
- Email marketing
- Content marketing
- Web design
- Social media marketing
- PPC (pay per click) advertising
- SEO (search engine optimization)
- And much more
When it comes to digital marketing, you can reach out to customers who are browsing online and create relationships that lead to purchases.
7 Examples of Creative and Digital Marketing
Now that you understand why digital marketing is essential, you should check out these online marketing examples to inspire you for your marketing campaigns.
Example of Influencer Marketing
Influencer marketing allows you to work with big names in your industry, and it gives you access to the valuable audiences of influencers.
Look at this influencer marketing example from REI Co-op.
REI Co-op is an outdoor recreation company. They combine user-generated content with influencer marketing on social media.
You have a chance to share unique content from influencers, and each day people look to adventure seekers like REI to connect with audiences and inspire them to take action.
They use popular hashtags to make it simple for people to find and engage with the content. REI has much social proof into posts when it comes to influencer marketing.
90% of people will trust an influencer’s opinions more than a simple branded ad, which makes influencer marketing extremely valuable when it comes to strategy.
Example of Email Marketing
Email marketing is a considerable strategy for any business because you have the potential to earn $45 for each $1 you invest. Email marketing will let you reach and nurture your leads while providing them with vital information and updates for your business. Plus, it can help you use segmentation and personalized marketing to reach potential and current customers.
Primally Pure is one company that stays on top of its email marketing game by using aesthetically pleasing images with straightforward content about their natural skincare products.
Primally Pure uses a creative recommendation strategy to encourage customers to enter their email addresses, recommend friends, and get a $10 discount for each recommendation.
Besides, the brand also uses email marketing to highlight website content and share exclusive offers. A well-designed email CTA encourages readers to take action, and recipients never have to question the next step.
Example of Content Marketing
If you want your website to rank high in search results and attract high-quality potential customers to your pages, you need to create valuable content.
Content is a vital part of digital marketing. It can make your website stand out from competitors and provide visitors with the information they need for the next step in their business.
Are you looking for content marketing examples to inspire your strategy? Check out Strava, which is a top product for running bike apps.
Strava uses content marketing to create a community of runners using its apps. Besides sharing podcast shows and blog content, Strava also uses user-generated content to attract its audience and inspire customer loyalty.
Strava Stories provides on its website the adventures and photos of everyday athletes using the Strava app. Just take a look at this inspiring blog post, highlighting the best photos of Strava customers of 2018.
People like to see their characteristics in the content that is shared by brands that they love, and the marketing strategy of Strava has encouraged people to get together and use their apps to get on the road.
Example of Social Media Marketing
Today, more than 2.3 billion people worldwide use social media, which makes social media marketing a great way to connect with your audience and build meaningful relationships.
In addition to creating free profiles on top social platforms such as LinkedIn, Instagram, Twitter, and Facebook, your business can also use paid social ads to attract more customers.
Let’s look at an example of Airbnb’s social media advertising-yes, another travel brand.
Although Airbnb maintains a good organic performance on social platforms, the brand also uses creative ads that cause travel bugs to encourage conversion.
By combining creative text and unique travel and accommodation images, Airbnb uses social media advertising to attract and then convert these customers. Retargeting is even used on social media to attract users who previously visited their website.
Example of Web Design
Digital marketing brings people back to your website so they can learn more about your products and services and ultimately make a purchase.
If your website is difficult to browse and looks like the 90s, then it’s time to update the design.
We believe that your website should attract visitors with beautiful design and interactive elements and bring conversions to your business.
Need some web design inspiration? Check out the award-winning Horizon Interactive website designed for The Gregory.
This web design example provides incredible product photography capabilities, and the site makes it easy for visitors to make reservations, which is the restaurant’s primary conversion goal.
Example of Pay Per Click Advertising
PPC advertising is a paid strategy designed to increase your business leads and revenue quickly. It allows your business to occupy a place in search results while implementing organic SEO campaigns.
With PPC, you can choose the keywords and phrases to trigger the ad and set a maximum bid. Then, if your bid is the highest, your ad will appear at the top of the SERP-above the natural list.
One of the best parts of PPC? You only pay when people click on your ad. This is an excellent strategy for connecting with the best potential customers.
This PPC example has Expedia, a popular travel booking platform.
As a traveler in my twenties, I have been looking for cheap flights and interesting hotels to find new cities.
Whether searching for flights, hotels, or bundled deals, you may have noticed that Expedia always appears in Google’s paid advertising space.
This Expedia ad appeared at the top of the search results for “book flight to Los Angeles,” while studying flights for a friend’s wedding this summer.
Expedia excels in SERPs that use PPC advertising to maintain keywords that its target customers search online. People who use sites like Expedia or other various travel price websites love the affordability, and that is something that Expedia does very well. They advertise budget-friendly options in paid advertising very well.
Besides, they can associate paid ads with landing pages that match the searcher’s intent, making the next step easy to complete the booking.
Example of Search Engine Optimization
SEO refers to many strategies designed to help your website rank higher in search engine results pages (SERPs).
When people search for keywords and phrases related to your business, you want to appear at the top of the search results so that more people can find and contact you-SEO allows you to do just that.
This digital marketing strategy includes many sub-strategies, such as:
- Improve the design and navigation of the website to create a positive user experience (UX)
- Optimize technical elements, such as website code, page speed, and mobile responsiveness
- Get backlinks from other well-known websites
- Create custom content to target valuable keywords related to your business
- And more!
Reynold’s Building Solutions used SEO services to grow their organic traffic by 43%.
Reynold’s is located in Harrisburg, Pennsylvania, and provides building solutions, including construction, restoration, energy consulting, and more. Before they started using Reynold, they did not evaluate the effectiveness of their website and online image.
In addition to creating a user-friendly website, Reynold also implemented a custom SEO strategy to increase potential customers’ repair space.
There was a 43% growth of organic traffic and 71% growth of organic contact form submissions. These are people who have contacted the business after viewing their website in organic search results.
ROCKET SEO Process
A custom SEO that works well for any SEO is the ROCKET approach. There are six steps.
Research: There should be in-depth research into your business, competitors, industry, and website before starting your SEO campaign.
Optimization: You will need to make changes to your website to help it appear at the top of the Search Engine Results Pages (SERPs).
Content: You will need to create quality, in-depth content that will let you connect with our leads and answer questions about your company, services, and products.
Keywords: This is vital for SEO. You will need industry keywords researched and then implement strategies that target valuable traffic to your website.
Earn Links and Media: You can leverage industry and influencers to promote your content.
Testing: Now, you will implement testing and custom reporting for your site to ensure that your SEO strategy is driving the best results.