Whenever our grandparents or parents needed to find people to help with home repairs, they turned to the phone book’s yellow pages. However, we tend to run to Google. Whenever we have a home emergency, we need to type in our location and what we need to find the best option.
That is what we call an online search, and it is a very common way for us to find whatever we are looking for.
SEO is one way that you can make searches helpful for your business. When you go to a full-service marketing agency, you can help watch your company rise to the top of searches, which provides you with high ROI and more customers.
If you are looking to learn more about SEO services, then keep reading.
What is Plumber SEO?
To be truthful, search engines are like a giant online popularity contest.
The rankings for searches get based on specific algorithms that look at a bunch of criteria. The sites that end up at the top for these rankings will get the most links from other websites and provide the best information on any subject.
The goal for SEO is to make your site stand out to a search engine. Your site will need to be optimized or improved to be able to get the best results.
All of the SEO strategies will change and can be complicated because Google is continually updating its algorithm, which determines the search results seen. One of the best practices for SEO may be outdated in just a week or two. Any good SEO company will stay on top of this and keep optimizing your site to increase your search results.
SEO can also mean that you have to work on your website, but it may also include work done on other sites.
What will SEO include?
SEO is going to include multiple factors, which include:
- External link building
- Internal linking
- Local citation management
- Page speed optimization
- Content creation
- Keyword insertion
- Keyword research
- And much more
It does not matter if you are a large business or a small one; SEO takes time. That is why, when it comes to SEO, you should hire a full-service marketing agency. When you do, you will get people who can handle your SEO, which provides benefits of SEO without giving up your time.
How does SEO help my company?
how you have marketed yourself in the past and embrace newer methods. SEO is one part of that change.
The higher your rankings are for searches, the better chance you will have for someone to click on your website. The central part of SEO is to increase the chances which lead to benefits like:
- More extensive reach for your business
- Increase of traffic to your site
- Chances to connect with people who need your services
- More phone calls to your business
SEO is going to be one way that you can accomplish these goals.
What if you do not use SEO?
You can have the best website, but if you do not have SEO strategies, no one will find your site. That means that you cannot attract new customers, grow your business, or make more money.
If you want to maintain high rankings in the search results, you have to develop an SEO strategy. When you do not have a solid SEO plan, your competitors will outrank you in the results and miss the chance to get more people to your site.
What do SEO services have?
When you decide to go with an SEO service, you could get:
- Optimized content creation
- Content promotion
- The monthly goal, traffic, and ROI reporting
- Quarterly keyword reporting
- Quarterly competitor reporting
- Google My Business optimization
- Keyword optimization and research
- Revenue, lead, and phone call tracking
- In-depth analysis of competitors
- Complete SEO audit
- Dedicated account manager
- Custom SEO strategy
- And much more
If you want to optimize your online presence for local SEO, then look into local SEO services. These services will be built on traditional SEO to help you find local search results.
Tips for a Better SEO Strategy
If you are looking to start your SEO on your own, then check out these tips.
1. Specify the correct keywords
Keywords are words or phrases that people use in searches. If they are looking for a plumber in Denver, they can enter “Denver Plumber” or “Plumber in Denver.” Make sure to use these keyword combinations on your website so that you can appear in the search results when someone searches for these terms.
Consider what words someone might use to search for your company based on your location and the services you provide. You can even use tools to discover the keywords people search for when looking for your business online and merge these words into your copy of your website.
SEO companies can also research the best keywords to locate and naturally insert these words into the content that already exists on your website.
When inserting keywords, always focus on nature, and high-quality writing is always critical. No one would believe a website that sounds like a robot wrote it with clumsy keywords. Don’t use phrases like “Atlanta Plumber,” but insert words such as “in,” which will help you copy naturally.
2. Optimize SEO for local plumbers
People can find information about your plumbing company on the Internet in many ways, and these places are not only on your website.
The best starting point is to get free business information on Google, where you can fill in the business’s name, address, phone number, business hours, and even upload photos. This will be one of the first results displayed in Google search, so please take the time and effort to make your profile look more professional.
Also, fill in your list on YellowPages.com. This is a popular site for finding plumbing and other services.
Online review sites such as Yelp are also very popular, where people can comment on your business.
Positive reviews can be an excellent way to introduce new business. Encourage satisfied customers to log in to Yelp and comment on your pipeline business. You can also add your list to Foursquare and Swarm so that customers can “check-in” or say they have visited your company.
Another right way to optimize your site for local search is to include locations in the full copy. When you refer to plumbing services, please include the local town you serve. Google will choose your location and start listing your phrases, such as “Denver plumber.”
3. Incorporate social media into your plumber SEO strategy
Social media is a vital part of any SEO effort for plumbing companies. An active social media account sends a signal to Google that your business is responsive and thriving. This can improve your ranking in search results.
You should have at least Facebook, Twitter, and Instagram accounts. Please share with your fans and followers, things that can help them solve pipes and pipe problems. You can add a blog link about winter pipeline maintenance to the company’s blog or notice about the upcoming houses.
Besides using websites to improve your SEO, you could also grow your business through social media. You could find that you get questions and requests from your followers, which help to establish personal connections, which are very important for any small business.
4. Create great content
Part of optimizing the plumbing company website is to create content that other websites want to link to, which is a vital part of building an online profile. This SEO strategy requires the creation of new content regularly. Google prefers websites with regularly updated content and links to other websites. Content creation strategies usually include:
- Creating pages that talk about services in-depth
- Posting photos that have been tagged for search
- Adding regular podcasts
- Starting a blog for your site
If potential customers find useful content that you post online, they will want to find more information about your pipeline business.