Is it convenient to try different headlines, meta descriptions, and link practices to see how to enhance your search engine optimization (SEO) campaign?
You can do SEO testing-use free tools and easy-to-follow guidelines, so you don’t have to waste your entire marketing budget. To get the highest-ranking, test various SEO-focused options on your page.
Read on to learn more about how to run an SEO test on your website.
What Is SEO Testing?
SEO testing is where you evaluate all of the best steps to optimize your website for the SERPs (search engine result pages). You are experimenting to find out what will work to improve your overall strategy and increase your results.
A/B or Split testing is one way for you to look at your SEO strategy’s various possibilities. Split testing will divide traffic into different versions of the same page. While people interact with each page, you can gather data, conversions through the desired actions to show which page is more effective.
How to do an SEO Test
SEO testing software is usually used to run tests on SEO and track users’ different actions in each version. However, Google Optimize will allow you to have accessible and free SEO testing. You can add variants of a web page, set objectives, and gather vital analytics.
Other tests are available in Google Optimize, such as multivariate testing and redirection testing, but for our purposes, let us continue to use A/B split testing.
7 SEO Test Suggestions
You can perform A/B testing for many details on the page in Google Optimize. But, which SEO tests are essential to assess the optimization of your website?
SEO strategies monitor many factors because search engines will rank your website details for its quality and relevance, so try the following seven details in a split test.
1. Compare layout
The fascinating page design improves the user experience through magnified site quality and ranking. A clean, impressive layout can guide you through the page effortlessly or fail to attract visitors, and SEO testing can determine your current design.
You can choose two layouts from a range of column widths, attractive fonts, and color schemes. However, you may only make minor changes to the layout without making substantial design changes.
During layout checking, you can also consider split testing buttons and forms. Implementing an SEO tester to design can control the path people take when scanning content, which gives you more opportunities to convert users.
2. Change the copy length
When you check SEO, you can’t ignore the content-it was the “king” of the reign, remember? Because it defines an integral part of your SEO conditions, you need to study it carefully in the SEO test.
The word count on your page needs attention. What is the average length of your articles and service pages?
It’s not as simple as calculating a huge word count table. You need to discuss the topic thoroughly and provide help to visitors.
Although in-depth content is excellent for competitive rankings, 3,000-word posts don’t always get people’s attention. When you are eager to learn how to change tires, will you stay in a longer article or return to the SERP for a concise answer?
By running SEO tests on blogs, how-to articles, and product pages, you can find the best point for copy length.
3. Compare title tags
Since users encounter titles on your two fronts (i.e., SERP and actual page), title tags are essential. The SEO test of the title includes changing the length, wording and emotional appeal, and keyword positioning.
Even switching several choice words in the title will change the user’s response. This may be a reference to an exceptional service (such as free shipping). In blog posts and guides, it can be a fascinating phrase, such as “final tutorial” or “experts think the best [insert product].”
Feedback on the title tag can give you a better grasp of search intent, which is why people type the words they want to type in the search bar. In future content creation, you can find relevant titles and materials for your audience.
After completing the group test, you can check the click rate and enjoy the benefits of choosing the correct title.
4. Differentiate links
Internal links in your content can lead visitors to other useful pages on your website that interest them. The question of SEO testing is where you should place the link on the page, what kind of anchor text should be used, and how many anchor text should exist on each page.
You can test whether the link should appear at the top of the middle of the page to determine which clicks have surged. If you mention core products in your post, should you include references and links in the first few sentences or paragraphs?
SEO test results revealed some of the mysteries behind the link function in content and user behavior.
5. Change the title tag
Similar to title tags, title tags can leave a unique first impression on users. They will also prompt search engines about your page’s main subject-not to mention that they are the best in the information hierarchy.
The H1 tag is the page title read by the visitor when it arrives. If it is attractive enough, you can use an H1 header to increase visit time on your page, meaning the time the user spends on the page before returning to the Google search results page.
You can also insert title words into the title. Try the following compelling words to attract more attention:
- Budget-friendly phrases: free, discount, discount, low price
- Brand new signals: latest, latest, breakthrough
- Unique description words: amazing, innovative, outstanding
- Time-limited words: now, exclusive, in a hurry
These words may help or hurt you, depending on your target customers. For example, if you have high-end merchandise, there will be no mention of “free” or “reasonable price” in the title or title. SEO split testing can fill in your SEO strategy gaps and ensure that your content resonates with potential customers.
6. Adjust CTA
To complete this SEO test tutorial, it’s time to discuss the call to action (CTA). CTA must attract your visitors without putting pressure on them-SEO testing can clear this is a tricky balance.
Compare the CTA at the beginning of the content and the CTA at the end of the page. In many cases, excellent spaces can quickly convert visitors, setting up a split test to determine the most profitable course.
You can also change the urgency in the CTA mail. Are users ready to buy your services and products? If they slip through the sales channels, they can snap up their deals through emergency CTA.
7. Switch images
Visual effects are the golden element of SEO-as long as they are optimized and effective. But what images make people hang out on your website?
SEO testing of images can help you avoid easy mistakes and fall on the most relevant images. It can point out the size, clarity, location, and focus that visitors like.
For example, using images with human characteristics often leads to positive results, such as higher conversion rates. Even if it’s just a basic photo, you can put on someone else’s shoes.
Start Your SEO test
SEO testing is essential if you want to get top rankings and increase your traffic. You now have everything you need to strengthen your strategy and create considerable progress.