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Is Getting a Google Analytics Certificate Worth It

When you run a search engine optimization (SEO) campaign, you get much data to give your company insights. This data can help you run better-performing campaigns from more organic traffic to more revenue.

With Google Analytics certification, you can make full use of Google Analytics in your SEO strategy, use various reports, data points, etc. to develop your business and improve search results ranking.

On this page, we will talk about how to get Google Analytics Certification and if it would be worth your time to get certified, and how you can prepare to take the exam.


Google Analytics certification process


If you want to get Google Analytics certification, you must understand the four steps to get Google Analytics certification.


Take courses to prepare yourself


Take courses to prepare yourself


Before you can get a certificate from Google Analytics, you have to pass their exam. This certification is not a test that you can perform without preparation. Google Analytics has complex layers, and it takes some time to learn the ins and outs of the platform.

If you want to get Google Analytics certification, you need to prepare. To start preparing for the assessment, take Google’s various analytics courses to help you gain the valuable knowledge you need to pass the exam.

To be certified, you need to review four main courses:

  1. Google Analytics for Beginners
  2. Advanced Google Analytics
  3. Getting Started with Google Analytics 360
  4. Google Analytics for Power Users

These courses will help you prepare for certification.

Please take notes as you study each course. The certification will cover much information, so you want to record the core points to check before the exam.


By choosing the course of your choice, you will prepare more for the exam.


Prepare for the certification exam



After completing these courses for the certification exam, you will need to take the next step to prepare for the exam. The best way is to study the exam notes and know what to expect from the exam.

You want to know how the exam is conducted.

For example, is the test of multiple parts or one longer part? How long must you complete the exam? What types of questions will the exam have?

When you know what to expect, you will feel more prepared.

Let’s take a look at the vital information that you should know about the Individual Qualification exam from Google Analytics:  

  • You must get a score of 80% or higher to pass: Google requires you to get 80% or higher to pass. If you do not reach this score, you must retake the exam.
  • All questions are multiple-choice: As with most online exams, you can expect to see all multiple choice questions about the Google Analytics certification test.
  • There are 70 questions in the exam: 70 questions should be answered when taking the Google Analytics personal qualification exam. You cannot skip questions or return to others. When they appear in the test, you must answer them.
  • The exam has been divided into sections: When you start the exam, you are going to be tested on various topics. These are broken into sections that allow you to focus on different parts of Google Analytics.
  • You can’t suspend the exam: Previously, Google allowed you to suspend the exam if needed. This interrupts no longer exists. When you are ready for the assessment, you must sit for a full 90 minutes or a long time.
  • You have 90 minutes to complete the exam: Google provides 90 minutes to complete your certification.
  • You can retake the exam: if you fail the exam the first time, don’t worry! You can retake the assessment one day later and try to get certified again.

This information will give you insight into the expectations of the exam.


Take the certification exam


Take the certification exam


When you are ready, take the certification exam.

With all the knowledge and learning resources we listed above, you can test at any time. Make sure you have any items needed for the exam, such as a water bottle, a pen, or a notepad.


After the exam


If you pass the exam, you will receive a certificate certifying that you have passed. You can add this certificate to your website or continue. If your company is a Google partner, you can view the document in this account.

After passing the exam, you will have to retake the assessment one year later.

Google requires you to keep up-to-date certifications every year to help you update your knowledge and learn about new features, reports, or tools.


Is getting the Google Analytics certification worth it?



Google Analytics’ qualification certification is well worth your time. Through this certification, you will gain much useful analytical knowledge, which will help you better understand Google Analytics.

You will learn more about Google Analytics, which will help you better understand website data. Besides, your certification makes you a qualified network analyst for the company.

All these benefits allow you to understand your SEO campaigns better and bring more valuable results to your business.


Is Google Analytics certification free?


Yes! Take the Google Analytics certification exam for free. Even if you fail the exam, you can retake the exam without paying any fees.


4 Tips for Passing Google Analytics Certification for the First Time


Let’s take a look at four tips for getting Google Analytics certification:


Visit the Google Analytics YouTube channel


Visit the Google Analytics YouTube channel


If you want to understand Google Analytics fully, then you can take time some time and watch Google’s YouTube channel to learn more about Google Analytics. There are many videos on Google’s channel that can give you a better understanding of Google Analytics.

Video is an excellent way for you to learn Google Analytics. It is difficult for people to understand the complexity and difficulty of Google Analytics. The video provides a new perspective to help you digest information.

You can watch tons of videos on their YouTube channel to help you understand different concepts. If you are struggling with a topic, try to see if you can find a video on their YouTube channel to help you figure out what you don’t understand.


Use Google’s Analytics Academy


When preparing for Google Analytics certification, you can first enter the Google Analytics Academy. These are the courses we listed above.

If you don’t want to complete all courses, choose the course that will bring the most value to your experience. These courses are advanced Google Analytics and Google Analytics for beginners, and such courses provide you with valuable insights.

After taking these courses, you will learn about Google Analytics and get valuable information about the exam. These courses will help you understand (and use) Google Analytics to perform better in the test.


Take a practice exam


Practice exams are a great way to help you practice your Google Analytics certification.

These tests will help you understand your mindset for certification assessment. This is a great way to practice the types of questions encountered in the exam.

By taking the practice exam, you will be more prepared to take the real exam.

This is a great way to help you get Google Analytics certification.


Consider what resources might be needed during the exam


As you prepare for the exam, you can have resources to guide you through the exam. You can use these resources to help you evaluate.

Although tempting, don’t rely on cheat sheets. You will not learn anything by using any of the tables in the exam. Try to avoid using cheat sheets so that you can study the material.

So, what resources should you use to take the exam? You can use the following sources:

These resources will help you get the correct answers and enhance your knowledge.


Keep up to date with Google Analytics


The Google Analytics certification exam can help you improve your SEO level.

After obtaining Google Analytics certification, you can create more effective SEO campaigns. With the know-how of Google Analytics, you can bring results to your business because you understand the data and understand how to use this information to grow your company.

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