Important Website Design Statistics To Know in 2020
Do you want to start 2020 by increasing the Bottom Line of your business with a fresh website design?
If this is the case, you probably want to know how to create a site that will drive your business to success. With these website statistics from 2020, you will be able to do just that, while avoiding what not to do. Taking these statistics into consideration will allow you to create a website that is ideal for your traffic.
These 10 web design stats are critical, and you should be informed of them before you begin to design your website.
Why Do Web Design Statistics Matter in 2020?
Your online presence depends heavily on your website. What we mean is, you need to invest time and put forth effort into website building, and it has to be engaging and delightful for your customers.
Now we get into the meat of the article, what you all came to read. We are going to look at the statistics involving web design, and we will also help you understand why it is crucial to your business that you know this information. We will go over what stats are important and how to implement them into your digital marketing on your website.
Web Design First Impressions
95% of the first impressions that your traffic gets are all based on the design of your website. What that means is, when someone finds your website, it’s your design that will capture their attention first. The first impression of your audience will have a very long-lasting impact on how your business is perceived.
What Does This Mean?
It is the first impression that decides whether your traffic will stay on your site, or even come back. In order to make the impact of your web design positive in 2020, you need to build a site that is beautifully thought out. It must catch the eye of the audience while sparking engagement to the page.
How To Implement It
This statistic can be capitalized on by making a visually appealing site that is attractive to your audience. It has to make the first impression a good one. Whether you use a web design company or DIY, your site must reflect the brand.
Website Credibility
75% of the credibility of websites is based on the design! When your business’ website is found, you want the user to see that it is a legitimate business. There are a lot of scams on the web, and a design for your site that is poor will make you look like you are one of them, or untrustworthy at the least.
So, invest the money, effort, and time into making sure that your website is designed perfectly. Doing so will raise your credibility, trust, and sales.
What Does This Mean?
What all this means is that you have to invest the time into your website for it to be well-designed and high-quality. You want it to send the biggest impact to the users. Otherwise, you will risk losing traffic and leads while deterring people from engaging with your website.
How To Implement It
In order to utilize this statistic, you should make sure you’re investing in a website that is high-quality. If you are hung up on the details, make sure to search through examples of the many wonderfully designed sites all around the web. Doing this will give you a solid idea of what you want your site to look like. It is all dependent on the visual elements, colors, and layout.
On a side note, make sure your website is going to be secure with an SSL Certificate, and HTTPS. This will provide safe browsing and safe shopping for your traffic.
Who Shops with Competitors
If you want to know the highest percentage of people that shop with your competitors, well, it is 89%. That means 89% of customers that have a bad user experience will use a competitor. Your first impression isn’t the only thing that is important. In fact, you have to worry about making sure the positive first impression doesn’t get canceled out by poor user experience. Great website design will all be a waste if your users can’t easily browse your site and find what they are looking for or need. That will result in them going elsewhere with their business.
What Does This Mean?
The user experience of your website must be a field of focus for you. If you don’t dedicate effort to user experiences, then your competitors will win. For every dollar you spend investing in the site’s experience for the user, you could see $100. A website in 2020 needs to be functional and beautiful.
How To Implement It
The best way to utilize this statistic is to focus on the elements of your website that will improve the experience of the users. Aspects like adding visuals, quick loading, and organized navigation of your site should be your big focus on increasing traffic. A user-friendly website is what you are striving for.
Mobile-Friendly Websites
74% of traffic prefers mobile-friendly sites. This is a big feature for a website to focus on. Everyone uses a mobile device nowadays, and making sure your website is comprehensive, and easy-to-use for these users is important. The majority of traffic you get will be based on how accessible your site is to them. So, take the time to make your website look spectacular for mobile devices.
A bonus statistic, 70% of the time people are awake, they are on their mobile devices utilizing the internet. The more popular these smartphones and tablets become, the more vital it is to have a mobile-friendly site.
What Does This Mean?
Put simply, your website must be mobile-friendly. Google even takes the mobile accessibility of websites into account when it is deciding ranking for search results. So, if your site isn’t accessible on mobile devices correctly, it will impact your ranking.
How To Implement It
The best way to put this statistic to use is by making your website mobile-friendly. The key component of doing this is a responsive design. A responsive design will ensure that your site can adapt to the device users access your website from. Also, thumb-friendly CTA buttons and hamburger menus will help better the experience for mobile users.
Design That Brings Attention to Brand
73% of companies that stand out from competitors invest heavily in the design of their website, which draws attention to the brand. This should be a compelling reason to invest in your website design. The reason you are doing this is because differentiating yourself from the competition is vital to success. When you have dozens of companies in the same market as you, your website has to be unique with a personal touch.
What Does This Mean?
This is one of the most essential statistics for websites in 2020. It emphasizes the need for a website to be customized. If you are relying on templates that aren’t customizable, then you will not stand out from the crowd. This will cause you to lose leads to your competitors.
How To Implement It
The best way to use this data to your advantage is to invest in a website that is custom made for your brand. Your website needs to be unique to the brand it represents. This can be done by DIY website designs, or by partnering with a web design company that is experienced in building customized websites for businesses.
Beautifully Designed Websites
66% of users prefer beautifully designed sites, and if it is done right, they will take the time to consume content. A beautiful website is what traffic craves. A boring, dull-colored, basic design will not appeal to any audience. They want to see websites that are visually appealing, as well as engaging.
While you may think the visual aspects of your website shouldn’t matter because of your great services/product, your audience feels completely different. If you want traffic to interact with your site, it needs to be immersive and visually pleasing.
What Does This Mean?
Basically, a plain website will hurt you just as much as the poor usability of a website.
How To Implement It
The best way to use this statistic to your advantage is to invest time and effort into the visual appeal of your website. Make it engaging, easy to use, and visually captivating. Additional elements, such as photos, infographics, and videos, help make your website pop. Coordinate your color scheme to make the website exciting.
Slow Loading Websites
$2.6 Billion in revenue is lost each year due to slow loading sites on the internet. Websites truly do miss out on major money when their website loads slowly. No one wants to wait for the information they are looking for, and waiting for that information could cause a loss in transactions.
This is a crucial statistic for web design. Your site will speak volumes to your audience, and if it loads slowly, it won’t get you any brand awareness. However, a fast-loading website will make money. So, just make sure you are up to speed on this important aspect of creating a website.
What Does This Mean?
Pretty much, if your website isn’t quick enough, it will be left behind. Customers and traffic will leave to go to your competitors’ faster sites because the information will be easier to obtain.
Bonus statistic: A one-second increase to your website’s speed is equal to a 7% conversion increase.
How To Implement It
There are tools that will help you figure out your site’s speed, and a majority of them will help you improve it. There are also page speed services that you can invest in. These outside companies will optimize your site for your company. That allows you to focus on the increase in customers.
Pages Improve With Videos
88% of users are likely to take more time with websites that showcase videos. When you are building/optimizing a website for your business, make sure you take advantage of video integration. This will invite users to spend more time on your page. It also helps with the visual appeal of the website.
- What Does This Mean?
It isn’t very wise to just have a website that is full of walls of text. It isn’t going to do the trick. You have to have points of interest in visual ways in order to really bring in the traffic you want to have. The goal is to engage the audience, so the audience engages with the brand.
- How To Implement It
The best way to utilize this information is to observe your own website. Is there a way to improve the content with a video that explains the point of the page? Now, it is possible to overdo it with videos, but for concepts that may be advanced or complex, a video is ideal.
Personalized Content Drives Sales
If a consumer receives personalized content, they are more likely to make a purchase that they didn’t plan on making. In fact, 34% of consumers show chances of unplanned purchases based on personalized content.
You need more than just a beautiful design, as we stated before. In fact, the content needs to be beautiful too. The information you provide is equally important to the visual appeal your website offers. Basically, while your design influences the first impression, the tone of your website is set by the content. If the content is personalized to the audience, they are more likely to make a purchase. Valuable Content = More Conversions.
What Does This Mean?
This kind of digital marketing statistic will speak very loudly about how valuable your content is. The quality needs to be high and content personalized. This is the only way you will attract leads and purchases for your website.
How To Implement It
The best way to utilize this statistic is to create content that is high-quality and relevant. One way to do this is by making a list of topics you feel your audience will be looking for information on, researching this information, and providing it to the consumer.
Speed
83% of traffic will expect a site to load in less than 3 seconds. Of all the reasons why people will refuse to return to a website, the speed of the page is one of the biggest ones. Businesses face this issue more than you think when they design their website. With so many people expecting quick load times, it takes some investment to meet their needs.
Bonus Statistic: People, on average, only spend 37 seconds on a single article.
That is a relevant statistic because if people don’t want to spend a lot of time reading, they won’t want to spend any time loading a website.
What Does This Mean?
The page speed isn’t just about load times, it is about how fast the information can be digested by the reader. This statistic brings light to that fact, making it imperative that the website brings a quick user experience.
How To Implement It
Making sure your reader can quickly skim and digest information is the goal. But, you want to experiment with different lengths and styles of content. While long content isn’t a bad thing, as it helps your search ranking, it can be damaging if the reader isn’t able to quickly get through it.
These 2020 website statistics are important to your success, and you should definitely put them to use. We have given you plenty of insight into how you should design your website, as well as optimize it in order to create a better experience for your targeted audience.
