The social media platform used in your business is going to play a huge role in the media marketing success of your business. Did you know that your audience, brand, and industry are all factors that are able to influence any network that you use?
For instance, any dental practice that chooses to use social media marketing will probably use several different platforms rather than a software-as-a-service (SaaS) provider. That is the reason it is essential that you know of the different social media networks that are available and to also know what their functions are in the different sectors, different audiences, and more.
Continue reading if you are interested in learning about the top social media platforms that businesses can use, this includes your business as well!
As the most popular social network in the world, Facebook has over 2-billion users. As it stands right now, a person can find about anyone they want to on Facebook, if they can access the internet! This means that nearly all your customer base is going to have a Facebook account, and this is also the reason that Facebook is the #1 social media site that businesses use.
Since Facebook is so appealing, they are wanting to give users the opportunity to create your customer base and make it a community. It will give you the chance to share some behind-the-scenes looks at your business, get new deals for your services, and by creating a Facebook page you can get even more. It is easy, quick, and after adding a few photos begin getting followers.
Short posts, contests, videos, photos, questions, and feedback all go well on Facebook. You can keep your followers updated using the text messages, however, the text messages will not go as far or do as much for your business as your photos and videos will. Facebook is a good way to promote your business by adding newer content often you are creating a means to draw more visitors to you site.
Twitter has a more unique approach to posting, limiting messages to 280 characters. It provides its users with a continuous stream of data and content. With over 330 million active users each month, there is a reason most brands worldwide have included Twitter into their marketing.
With this limit on character count, users and businesses must create informative and interesting tweets while remaining concise. This is not always simple, but it can result in higher retweeting when done correctly. Twitter is among one of the leading social media networks for viral content, especially if you are retweeted by an influencer.
Among the youngest of all the social media platforms on our list, most Instagram users are young adults under 25 years old. That makes it a great place for targeting the younger generation.
Instagram is a good place to put short videos that have a little bit of text and your photos. This can be integrated with Facebook, as well as Twitter accounts. Then, you can share the videos through multiple platforms.
Businesses targeting audiences in urban areas will likely have better success rate. Additionally, certain industries tend to do better with Instagram, including digital technology and fashion compared to companies in agriculture or construction.
Of course, it is also possible to be successful even if you are not a new and trendy company or business. In this case, you may have to get more creative with the photos that you take. When you face challenges such as this, another option would be to get some help from a social media agency, as they will be able to help you and your business in this area.
You can share or pin various visual content on Pinterest where other users will be able to see them. The things that can be shared this way ranges from clothes to infographics, meaning that almost any business will be able to locate whatever they are looking for on Pinterest. It is considered the best platform for promoting visual content to your target audience, specifically if you maintain board on a regular basis.
Companies can highlight statistics, information or any evergreen content using graphic design. This type of visual content easily captures attention, and content that remains relevant helps with brand awareness. Statistics show that 85% of Pinterest users are females, making it a very useful platform for companies promoting services or products to women.
When it comes to a professional social media network, LinkedIn wins hands down. Unlike other platforms, it is much more formal, and business focused. The community connects and shares things professionally, that is why users often respond more with B2B content.
LinkedIn is more effective for marketing to businesses, not the consumer. The platform is filled with people in a position of influence or decision making, meaning you can get your brand in front of them through direct messaging too.
YouTube is a video-based search engine. It is the largest video search engine, and second largest search engine in general, just behind Google. YouTube was purchased by Google and provides great opportunity for music and comedy videos. Although, it can be used by companies to incorporate social media marketing too.
Some business-related videos that do well on YouTube include how-to videos, product reviews, etc. The key is to find a way to educate your target audience. Additionally, videos will appear in Google searches, and videos can be used across different social media accounts.