This is a good question! It would be beneficial for a business to research ahead of time and already know the different prices on advertising. Keeping in mind that the cost of advertising on Twitter is going to vary, depending on the type of advertising you are seeking, and includes tweets to be promoted, trends being promoted, and accounts that will be promoted as well.
Promoted tweets can average between $0.50 and $2.00 each, while promoted accounts average $2 and $4 per follower. However, a promoted trend can average up to $200,000 or more per day.
For those who are interested in knowing how they come up with the cost for twitter ads, continue reading!
This brief pricing guide covers things like “what is the cost of Twitter’s advertising?”, “what factors are involved in the influence of Twitter advertising pricing?” and “Launching a Twitter advertising campaign.”
The Nitty-Gritty of Twitter’s Advertising Cost
The pricing of Twitter’s advertising is dependent on the type of advertising that it is. Twitter offers three different types of advertising, they are the promoted accounts, promoted tweets, and promoted trends.
The promoted accounts are priced between $2.00 to $4.00 per follow. Promoted tweets range between $0.50 and $2.00 per action. Promoted trends on the average are around $200,000 each day.
Cost of Twitter Advertising – Promoted Tweets
What Is a Promoted Tweet?
Tweets that were previously posted and are being used to sponsor content are referred to as promoted tweets. This is a good way to capitalize on the tweets for a business with high performance. They are tweets once posted to a timeline and then promoted to show up in the timelines of non-followers of a business.
When done in this manner, it is letting you target a larger audience of potential people who may be interested in your business. It is beneficial for drawing potential customers to your business page by allowing a tweet to be visible to more users. This way helps in reaching those that can not be normally reached.
Promoted tweets are more like an auction system that takes bids, and the business gets charged by the number of engagements. Engagements consist of the number of clicks, retweets, replies, and favorite. When a user uses does one of those actions, it is going to charge the business a fee.
The Cost of Promoting A Tweet
The cost of promoting tweets can range anywhere from $0.50 up to $2.00 for an initial action taken. The average cost ranges about $1.35 per click, reply, or retweets that someone makes.
Cost of Twitter Advertising – Promoted Account
What Is A Promoted Account?
When paid advertisements are used for promoting an account, everything in that account gets promoted. The ads are used towards users that are not already followers of a business. It features your account, thus, promoting your account to potential new customers. This is a handy way to go about gaining new followers, as well as for growing brand awareness.
During a campaign, specific audiences can be targeted, those who would be interested in your type of business, preferably. They are going to appear in search results, timelines, and the section of who to follow.
Promoted accounts (closely related to promoted tweets) are operating through a bidding system. Whereas you are the one to determine the amount to bid basing it off the amount of money you would pay to individual followers.
What Is The Average Cost to Promote Twitter Account?
Generally, advertising campaigns for promoting accounts could be anywhere from $2.00 to $4.00 dollars for each follower.
Cost of Twitter Advertising – Promoted Trends
On the left-hand side of the bar, located on the Twitter newsfeed, look for “Trends for you.” This is where you will find different topics hashtags that are currently trending on Twitter. These trends are mainly based on who you follow, your location, and your interests.
If you go to the very top and look at the trends list, you will see “Promoted trends.” Take notice that the word “Promoted” has been using here, which lets you know it is paid content.
It is no different than the ad format used by others, and it requires a bid to be placed if you want to be featured on a promoted trends list. The main difference between Twitter promoted trends and those other formats are in what it cost.
What Is The Average Cost Of Promoted Trends?
Promoted trends run on an average of $200,000 per day. Which may not be a feasible option for the smaller and mid-size businesses. Promotional trends are more for big companies that have a large marketing budget for social media.
What Additional Cost Will Twitter Advertising Charge?
With a Twitter advertising campaign, there is the cost of running the campaign, this depends on who runs the campaign, but there will be additional costs involved.
For those that would like the marketing efforts to stay in-house, there will be an additional cost of paying for an employee, includes salary and benefit costs. It is something to take into consideration; however, finding out about the cost would happen over time.
Furthermore, there is also the Twitter Promote Code to invest in. The cost of this model is $99.00 a month. However, this program is fully automated and takes care of the promoted Twitter advertisements, so you do not have too!
This is a program that gives you the ability to focus more on your creativeness with tweets that can be promoted. It automatically promotes the first 10 of your tweets from your account, and they get promoted. All that is required is for them to be able to pass quality filtering.
Twitter Promote Mode is the best if you want something that is automated and always has a hands-on approach to advertising solutions. If you are constantly running promoted tweets and just do not have the time anymore, maybe the solution you need is a Twitter Promote Mode.
The Twitter Promote Mode can also benefit you with drive results. You can routinely reach as many as 30,000 more people each month, including drawing in 30 new followers each month too. With the Twitter Promote Mode, you will have the ability to target a select audience and provide them with available content.
There is no extra effort required. You simply market your brand as usual, through links, the media, tweeting updates, and the rest will be taken care of by Twitter. You are going to be capable of running accounts and promoted Tweets both using this mode.
Consider the extra monthly cost for the use of this mode if you are running those campaigns in-house; perhaps there is not enough time in a day for running ads constantly; in this case, you need to get a program that is automated and let it do this for you!
Other than an in-house team, you will also want to hire a freelancer. Many freelancers work for an hourly pay rate, while others get paid for a project rate.
Freelancers generally are paid by an hourly rate, depending on their experience:
- Freelancers having less than three years of experience earn from $15.00 to $50.00 per hour.
- Those having three to five years can earn as much as $50.00 to $100.00 per hour.
- If you have over five years’ experience, you can earn $120.00 per hour and more.
Anytime you need a freelancer, you are going to have to pay them going by one method or another. This needs to be taken into consideration prior to hiring a freelancer since it could turn out to be more costly when you need a worker next time.
Hiring a Social Media Marketing Agency
This is usually used as a last option. Social media marketing businesses manage or run the campaigns so that you do not have too. They run your business campaigns so that you do not have too. Leaving your stress free.
Hiring social media companies for advertising varies in cost and are dependent on different factors, such as the number of social networks you need and the company itself. Typically, a company is willing to spend as much as $4,000.00 to $7,000.00 a month to get professional social media management.
Although agencies will cost more than a freelancer, sometimes businesses go ahead and hire an agency so they can get out of running the campaigns themselves.
How To Start Advertising On Twitter
Since you have more knowledge about what it cost to run a Twitter advertising campaign, you can now have one of your own. Below are six steps to follow to create your own Twitter advertising campaign.
- Decide Your Budget
Your budget for the campaign is a significant part of all campaigns. So, the first thing to do will be to decide on the amount you will set for your budget. To have a successful campaign, the amount you set aside for it is detrimental.
After reviewing the business’s digital marketing budget, you can figure out the amount you are going to set aside for other strategies to use. In all, you must first review your digital marketing budget and determine the amount to be set aside towards advertising for social media and on the advertising campaign.
- Determine What Your Campaign Goals Are
When you finish setting up your budget, next is to decide what your campaign goals will be.Ask yourself, “what is it you would like to get out of a social media campaign? It is important that you are aware of what it is you want to achieve if you want to set the campaign up to be successful.
The following are examples of several campaign goals to set up to achieve:
- App installs – When seeking more people who will be interested in downloading your app, make the focus of y our campaign all about earning more downloads. This means that every time a user clicks on one of your ads, you are going to be charged.
- Website visits – Want to direct people to go to your website? If so, set it as one of your goals. Just know that each time a user clicks on one of your ads, you are going to be charged. The rest of the engagements will not cost you anything, though.
- Engagements – Those who are seeking to build brand recognition should set a goal of increasing engagements. Each time an interaction happens to your ad, such as a click, alike, follow, or a retweet, you will be charged.
- Video views – Anyone that is running video ads could focus their campaign towards gaining video views. In this case, each time someone watches your video ad, you will be charged.
- Earn followers – If you are looking to make your business grow, a good strategy to use would be to set it as one of your goals to increase the number of followers you have. This means that you will be charged each time you get a new follower from your advertising campaign.
Deciding what campaign goal you will be using is going to set in motion the type of ad that would best suit the business. Keep in mind that promoting a tweet works the best if you are trying to gain more website visits, and when trying to increase followers, it works best with promoting an account. After you realize what your goal is going to be, you will be able to select the best ad for your campaign.
- Determining Your Bid Amount
As mentioned previously, Twitter ads work through a bidding system. Prior to running an advertisement, you first must set the amount of your bid.
Your business has three different bidding options to select from:
- Target Bidding – This option is only available for those with a campaign goal of gaining more followers or website visitors. Your bid will be optimized by Twitter to achieve an average daily cost that meets or passes up what your target bid is.
- Automatic Bidding – Your bid amount is going to be automatically optimized by twitter, depending on your campaign objectives.
- Max Bidding – First, you will need to choose the amount an engagement is going to be worth to your business.By setting a maximum bid, you will not have to pay all the cost each time.
After you have decided on your bid set up, you will be a set closer to your campaign launch.
- Choose The Tweet To Promote
Now it is time to select the tweet you want to be featured in your ad. If what you are interested in is making that first impression a good one, so the best thing would be to build brand awareness while gaining new business leads.
You can choose one of two ways; use a tweet you previously created or create a new one to go with the ad. You are the one who must decide which tweet is going to work the best with your campaign.
- Choose and Set Your Target Audience
Always set your target audience if you are running a Twitter campaign. You need to be certain that you will reach the people you have targeted and at just the proper time.
On Twitter, you can target people using information such as their age, location, gender, language, among others. You can take it a step further by targeting people by basing it on another country, postal code, or metro.
Another option would be to upload a list of people of your own. People on the list can be retargeted if they show signs of being interested in what your business has to offer. It can also be used for creating a target audience that is like your follower base.
- Your Campaign Is Ready to Be Launched
Now that all the perimeters are set-up around your campaign, it is time to launch it! After it has been launched, you can begin monitoring the performance of your campaign and keep tabs on how it continues to improve. All of this is going to bring you better results for your Twitter advertising campaign.