If you are looking for a long-term marketing tactic to increase your online presence, then choosing an arsenal of e-marketing strategies is a wise choice. E-Marketing strategies are good for connecting with your audience at the ideal time and place. That way, they are able to learn about your brand, services, and/or product. This leads to a conversion in most cases. There is a lot to know about e-marketing, such as what strategies are included and how your company will benefit from them. Below we will talk about 8 strategies that will help your online presence prosper, crafting the ideal campaign, and a lot more. Keep reading to learn about E-Marketing Strategies to Increase Online Presence.
The Top Strategies for E-Marketing Are:
- E-Marketing Analytics
- Content Marketing
- Social Media Marketing
- Business Branding
- Website Design
This list of e-marketing strategies will help you outdo your competitors while earning increased revenue and leads. However, each internet marketing strategy works differently, applying aid in increasing your online presence. Without further delay, we will talk about the most important strategies for marketing. These strategies will be explained as well as their application to your business.
For starters, when you are using e-marketing techniques, you are going to want to keep tabs on how they are working. That is when e-marketing analytics comes in. They allow you to locate areas of your website that could use improvement. These areas could be hurting your online presence. That is why when you intend for an e-marketing strategy to succeed, you need to analyze each campaign’s results.
There are programs you are able to use to set specific goals – Google Analytics is a common one – they also help you monitor important metrics such as bounce rate, traffic to the site, and much more.
Applying E-Marketing Analytics to Your Strategy
You are able to determine the most important metrics of your company. For an e-commerce store, you will find that an important metric to follow is online sales. If you have a physical store and e-store, an important metric to keep an eye on is site traffic. If you focus on the metrics that are most important to the specifications of your business, your website’s performance will show an improvement before you know it.
You need to make sure that you give your website a good amount of time to do its job. Checking the week after your start tracking the progress won’t yield you any substantial feedback. Collect the data you need before you start analyzing your campaign. Typically, it takes a few month’s worth of data to help start drawing any conclusions.
If the metrics are lower than you wish they would be, then you are able to improve the areas that have the greatest impact on those metrics. Meaning, if you aren’t getting the site traffic that you want, you can always improve that metric with an SEO campaign.
Content marketing is at the top of the strategy list as one of the most important factors in online presence. Even Google search results depend on the content found on your website. If Google doesn’t rank your site towards the first page, your site may never be seen.
If you make sure to do keyword research prior, you are able to use those discovered keywords in your content. This will tell Google it is Relevant to the search queries involving your business, industry, product, or service. As a golden rule, it is easier to base your content off keywords rather than match keywords to content. On top of that, you gain more ranking opportunities when you have more content.
Applying Content Marketing to Your Strategy:
You need to determine what your audience finds interesting about your offers. Do they want to learn more about your services/products? Want to know how they work? How are the products made? Do they need information informing them of the benefits of using your services? Once you figure out the answers to these questions, you are ready to make the content. This can also be accomplished with keyword research.
Instead of just an article as a page on your website, use blogs or videos to talk about your services, products, and/or goals. This will spark more interaction and find creative ways to reach out to your audience.
Regularly Scheduled Content
It takes more than a blog or article every now and then. In fact, it is best to have regular content that is relevant to your business scheduled to be posted regularly. Share these new postings in an e-mail newsletter or on your social media page.
PPC (Pay-per-click) Advertising
Every website marketing plan needs to have an investment in PPC advertising. Not only does it raise brand awareness, bringing in more visitors, but you will get more conversions with pay-per-click advertising.
“What Is It?” You may ask. It is how it sounds, a strategy that allows you to pay for the advertising as you go. It gives you the chance to advertise in different search engines, on social media, and on various websites across the internet. You only have to pay for this advertising when your ads are clicked on by INTERESTED consumers. You aren’t paying for ad space, making it cost-efficient. It is an e-marketing strategy that only requires you to pay-per-click.
Applying PPC to your E-Marketing Strategy:
Make sure that you are gathering keywords for all of your content. That includes your ads. The keywords navigate search engines to your ads when users search relevant information. This works just like your content. Search engines send web crawlers through articles, blogs, videos, ads, and other aspects of your website to find keywords relevant to the search queries.
Your ads need to be powerful and speak to the customers’ needs and wants. With PPC advertising, you are able to create the ad’s text and appearance. Take advantage of this time to design the ad to appeal to your audience. A little research will lead the way to a successful PPC ad.
Converting Landing Page
When the user clicks your ad, they have to redirect to a new page. Make sure you create a landing page that holds the opportunity to turn the traffic into conversions. Make it easy to flow through the buying funnel with one or two different opportunities to convert.
SEO (Search Engine Optimization)
When you are building e-marketing strategies, you need to have a heavy focus on SEO. SEO is search engine optimization, and it can allow you to reach out to your audience more effectively. It is how you beat your competitors on search rankings. Doing this will lead you to more customers, revenue, and sales. Since 33% of people who click a link on search results, SEO works to put your business’ website on the top of the list.
SEO comes with its own micro-strategies. These strategies make SEO effective, and they include backlinking, keyword research, user experience, and much more.
Applying SEO to Your E-Marketing Strategy:
We have mentioned it before. However, this is the time you really want to be thorough with your keyword research. When you do your keyword research, you are finding out what people are searching for. The terms they use are like passwords, opening up the search results to your pages. In order to rank in search results, you need to do research on this crucial part of SEO. You will gain other insight into the keywords as well, like how difficult it is to compete with individual keywords, as well as other metrics.
Internal linking allows that your web pages are intertwined. It is the method of linking relevant site pages to each other to make it easier for the audience to find the information they need, make a purchase they are interested in, and it also lets Google find your site’s new pages.
You want to ensure that your site pages are loading quickly. User experience is crucial, and this is an aspect that improves it. The user wants their information in seconds; if your page takes too long to load, they may go somewhere else.
Social Media Marketing
Billions of users take advantage of social media, so this comes to as little surprise that marketing on social media is one of the most effective e-marketing strategies to practice. It offers you an excellent audience pool and is the perfect way to connect with them on a personal level. With social media marketing, instead of just posting new content for viewers to observe, you are getting the chance to talk to them personally. Answer their questions, ask them questions, and find out what they really want with this marketing method.
With the messaging feature that most platforms offer, you are able to be contacted directly by consumers and interested users. This offers you the opportunity to turn a potential client into a sale. On top of that, you are able to make special posts to reach out to a specific portion of the targeted audience. This is just another way for you to reach out to your audience on a deeper level.
Applying Social Media Marketing to Your Strategy:
Research which platforms are used most by audiences. If you are trying to reach a younger generation that uses Instagram more, then you would design your marketing strategy around that platform.
Ads are an excellent way to further target the ideal audience demographic on social media.
You can take older content and recycle it by sharing it on social media platforms. Not only will your online presence increase, but your brand awareness will too. It will also guide users into becoming valuable traffic to your website.
The branding of your company differentiates you from your competitors. As an example, you are able to associate your business with a specific color, object, or font scheme to set yourself apart from your competition. These elements work to make you unique and memorable to the audience. Your goal is for your brand to become a household name. If it much harder to build your name in your industry without setting yourself apart and becoming a unique brand.
Applying Business Branding to Your Strategy:
Factors of a Unique Brand
You need to discover why your brand is unique, then you need to build off those factors to further increase your brand. If your brand is non-profit and donates to a charity or good cause, maybe take an aspect of that cause and use it as a brand symbol. Such as a penguin if your proceeds go to helping penguins.
Consider Your Audience
Their reactions to different brandings will determine which direction you go in. If the demographic you are looking at is in their 20s trying to decorate their first home, play off the excitement that they are experiencing and make your brand relevant to their goals. This is where branding comes in through color schemes, logos, and more.
Unique selling points need to be considered with your brand. When you create your business branding to personalize your company, you are making yourself stand out. It is good to focus on points of your business that separates you from your competition. Again, you can use your USPs to alter your tagline, logo, or even colors used.
CRO (Conversion Rate Optimization)
CRO (Conversion Rate Optimization) is vitally important to the success of your marketing strategy online. You are able to tailor your site’s content and marketing materials to better boost conversions. Put simply, CRO will encourage more people to make purchases or hire your services. This is an increase in revenue.
This e-marketing method ensures that your website is in top form for conversions. It can also help you learn where to improve your website for increased conversions. Your Paid ads and landing pages, with CRO, will perform more efficiently.
Applying CRO to Your Strategy:
Test The Right Areas
You have to determine which areas of your business’ website, or the current strategy, you want to test. These areas are usually CTA buttons, quote forms, or even content. CRO will help your paid ad strategy by showing you if your landing pages and ads are effective.
You need goals for your company; if you don’t have a single one, it is time to start making them. Make sure that they are based on your current rate of conversion. If you aren’t happy with the current conversion rate, set a goal for implementing CRO in the right places to make it happen.
Your website is the home of your brand. Because of this, it is a crucial part of your marketing plan. It is where all your content, service/product pricing, and descriptions of those services/products are stored. If your website doesn’t pop for the audience, it is hard to build a marketing strategy that will be successful. Website designs should speak for the brand, enforcing the guidelines of the brand identity. It is a place where you will express your message, focus, and goals. It is generally the first impression of your brand to the viewer, so make it a good one.
Applying Website Design to Your Strategy:
Guidelines For The Designer
Male sure you set guidelines for the website designer that are based on your brand. Let them know what is liked and disliked about your page. This information up front will make a more positive final outcome.
Make sure that the website you present to your audience is responsive. You want mobile users to have the same wonderful experience as users who are using a desktop computer. If your website isn’t responsive, then buttons on mobile devices may not work properly, and you will lose out on conversions and loyal customers.
Effective Navigation Bar
If the navigation bar has too many options or is too large, you could overwhelm traffic. So make sure it is effective. Start with a basic design, with a drop-down menu for broader categories. It helps if it is well organized; that way, users are able to find what they want faster, making them more likely to convert.
Following these e-marketing strategies to increase your online presence will help your business in the long run. Not every single one of these strategies will show instant results, but their long-term effects will be apparent. We mention keywords several times throughout this article, but the fact is, it is dangerous to use too many keywords. Or too many uses of the same keyword. This is called keyword stuffing, and it is generally frowned upon by search engines.
In fact, Google’s algorithm is designed to located keyword stuffing and rank those sites lower. So sometimes, when you want to invest in these strategies, it is better to get help from a professional agency or freelancer that specializes in these fields. With the proper help, you will be able to not only increase your online presence but further your business through greater conversions, brand awareness, and customer loyalty.