When you are working on designing a digital marketing campaign, you need to know some key marketing terms that will help you succeed. The terms are ideal for helping you to better understand and develop your campaign.
In this article, you will learn about 13 marketing terms that you should know when you create a digital marketing strategy.
CRO (Conversion Rate Optimization)
What it means: The improvement of a percentage of traffic that turns into paying transactions.
Commonly heard whenever a strategy is used to help earn your conversions, Such as E-mail Marketing or PPC. CRO will help to improve the rate of conversions to earn you more sales. Conversion rate optimization will help you refine the process if your current projected rate is low. It is basically the process of driving more sales for your website/business.
If you are running a campaign using PPC, and you find the ad you are using is resulting in conversions, you will analyze this data. Through the analysis, you will find that there might be features of your ad that is driving away potential customers. With CRO, you are altering your ad to optimize these important elements. This will improve your rate of conversion.
Brand Identity
What it means: Your business’ online persona, reputation, and style.
You will commonly hear this phrase being used when you are in the process of designing a website or when you have a social media campaign running. Marketing jargon that you come across will include this term.
With a brand identity, you are establishing your business to valued customers. You need your brand to stand out as unique, separating you from your competitors. Your brand identity can be built through:
- Imagery
- Page Copy
- Web Design Choices
- Logo
Your brand identity can make or break your business. The reason for that is it will influence audiences’ impression of you and your business. If your identity is strongly built, your business’ values will be made clear to your audience, giving them an idea of who you really are.
CRM (Customer Relationship Management)
What it means: CRM is software that gives you help to track customer interactions through your business.
You will commonly hear this term when creating digital marketing strategies. It is an easy way to manage audience information. It is a very common term; the software is really helpful while you are getting to know your current customers a little better. That way, you are able to design a campaign that connects with them.
You get to track information involving your audience once you invest in the CRM software. You can collect data on demographics as well as socioeconomic status. On top of that, you are tracking how they have interacted with your business. Even if the interaction was just browsing your site or clicking a link in an e-mail.
This software is an essential part of understanding the relationship you have with the audience you are targeting. You will better understand the process of buying also.
CTR (Clickthrough Rate)
What it means: The number of clicks you get through your ads per the number of impressions it makes.
You will commonly hear CTR during the process of running ads, SEO, and e-mail campaigns. This is an important metric, especially when you are managing an advertising campaign. It is the ratio of clicks on your ads compared to the number of people who have viewed it.
CTR will help you see your campaign’s effectiveness. It is crucial that you are aware of what is driving people to click on your media.
Geofencing Marketing
What it means: It is location-based marketing that sets barriers that will allow you to directly target your audience.
This phrase is commonly heard in the process of designing any local marketing strategy, such as SEO. It is an essential term, and you will often hear about it from those discussing the SEO campaign they are creating.
Using geofencing marketing will set up an invisible fence around your competitor’s or your own business. After the barrier is placed, you are able to send text messages to users or notifications to an app. This strategy also works by showing social media ads, and this all happens when a user exits or enters this invisible fence.
This strategy will allow you to relay relevant info to the audience directly. You are able to share valuable info that entices users to visit your business. There is a catch, the users’ location must be turned on in their mobile device settings.
Facebook, and other apps, have been the sole cause of the growth that geofencing has undergone. This important marketing term has become a vital part of local marketing.
KPI (Key Performance Indicators)
What it means: Important metrics that dictate whether or not your campaign will succeed.
You will commonly hear this buzzword when you use a digital marketing strategy. They all require KPIs to indicate their success.
Digital marketing companies commonly use the term KPI. The KPI shows you where your campaign attempts to fall short and succeed.
Common KPI Are:
- Clicks
- Organic Growth
- Downloads
- Conversions
The listed KPIs help you to understand if your campaign is liked by people, as well as how they interact with the content that you produce. You are able to analyze the KPIs in order to see if improvements need to be made to your campaign and where they are.
Running a digital marketing campaign, you need to know this basic term. It is a primary phrase used in marketing that will determine success for your attempts at reaching out to your audience while showing you the results of your campaign.
Earned Media
What it Means: Earned media is what others write about your brand, but you aren’t able to create or pay for it yourself.
Commonly heard while blogging or when you are working on social media marketing. You will run into different types of media when working on a digital marketing campaign. There are 3 main types:
- Paid
- Owned
- Earned
It is more clear as to what paid and owned media is, but many people ask, “what is earned media?”
Put simply, it is any type of marketing that is done for your business that you had nothing to do with. It is often referred to as “word of mouth marketing.” It is basically other people talking about your business to others.
Earned Media Examples:
- Reviews
- Social Shares
- Social Mentions
- Reposting Content
Without knowing it, with each of these actions, your audience is marketing for you to their family and friends. This is an amazing way to raise brand awareness, loyalty, and fresh traffic. This will result in more conversions in the long run.
When it comes to marketing terms, Earned Media is one of the most vital. It is about how it impacts your audience. This information is often seen as trusted, as it is coming from real people. Make yourself familiar with earned media as you create a marketing strategy.
Mobile Optimization
What it Means: It is the process of media optimization, so it appears functional on mobile devices.
This is a term you will commonly hear when you are building a website’s design. It is an integral part of digital marketing. Nowadays, people are using their mobile devices (Smartphones, Tablets, etc.) to conduct searches, make purchases, and find businesses. Appeasing these customers is simple, and mobile optimization is the trick you will use.
It is a buzzword for digital marketing, focusing on the creation of mobile-friendly pages for your business. An example of this is making sure your design is responsive. Doing so will enable your website to adapt to the device that the user decides to view your site on. It is basically making sure your website adjusts to fit whatever screen the user is looking at. This creates a positive experience for the audience you have, making them more comfortable with your brand.
ROI (Return of Investment)
What it Means: ROI is what your business gains after investing in strategies for digital marketing.
This buzzword is commonly heard when you are running a digital marketing campaign. It is a normal term in marketing, focusing on the money your business gains after they invest in different marketing strategies.
ROI shows you the success of your digital marketing investments, which is an indicator of the success of the business. If it is high, your revenue is more plentiful. However, if your ROI is low, then you probably need to optimize your digital marketing strategies to fix your failing aspects.
Personalization
What it Means: Personalization is when you customize marketing materials to suit the needs and appeal of a targeted group of people.
Personalization is a term that you would commonly hear when you are designing a campaign for e-mail marketing. It is a critical buzzword that you will encounter while digital marketing. You are basically taking the approach of customizing a unique experience for a very specific demographic of people.
Not everyone shares the reasons as to why they show interest in your business. If you are running a company that deals with photography, you’d have people interested in the different types of shoots you offer (i.e., Wedding shoots, Maternity Shoots, Engagement Photos, and More). Your services and products are needed by people for different reasons, so making a personalized campaign around those specific aspects is what is best for your business and the audience themselves.
In the case of your business, think about the different aspects people would be interested in utilizing your product/services. Then you just create a campaign around those aspects to appeal to the specific groups of each aspect.
For example, if you are running a photography business, you will have people interested in doing engagement photos. So, sending them information about special deals or prices for engagement photos is how you would practice personalization. You could also include a portfolio of engagement photos you have already done to showcase your work.
Marketing Automation
What it Means: It is software that will enable you to systematize select marketing processes in order to preserve time and save money.
You will hear this term when you are running a campaign for digital marketing. This essential buzzword is something you’ll need to be comfortable with. When you make an investment in digital marketing, it is an intricate and involved process. Most of the time, when businesses do this, they find themselves short on resources and manpower to manage the aspects of the campaign.
This is where marketing automation takes the stage. It will allow you to execute crucial functions for marketing without having to hire more manpower or expend needed resources. Such software that helps with these processes are:
- Reporting
- E-Mail Automation
- Analytics
- Customer Segmentation
- Campaign Management
Retargeting
What it Means: Re-advertising to individuals who have previously visited your site, browsed your products, or took an interest in a specific service.
This term is commonly heard when you run a paid advertising campaign, such as Social Media Ads, PPC ads, and more. This is a primary term of marketing, and it comes with a major impact on conversion rates. It is basically a way of advertising that allows you to gather conversions you could have lost.
Basically, a retargeting ad will show services and products to people who recently shown interest in them. This will give them more time to reconsider purchasing your product/service. You are encouraging people to rethink their services and/or products once more. If they were on the fence, then retargeting is the best way to push them over to the conversion.
User Experience
What it Means: The positive or negative experience with your business’ website.
This term is commonly heard when you are focusing on the design for your website. However, it does apply to each aspect of a digital marketing campaign. In fact, it is a critical aspect of success in the campaign. It focuses on improving the experience your audience has with your site.
When someone has a negative experience with your website, they are not likely going to purchase your services or buy your product. That is why you need to keep the audience engaged with the site, interested in the content, and having a positive experience the whole time.
Using graphics and videos on your website will influence the user experience, as will the ease of navigation and the number of links you provide internally.
All of the elements work together to enhance the experience of the user, causing them to remember and return to your site in the future. A refined campaign will focus on user experience to ensure that they have a positive interaction and the business has a positive increase in conversions.
