When it comes to running a website, nothing beats professional SEO. All the hard work put into designing and developing a website means nothing if the marketing is not on point and brings in the traffic you want it to. As search engines constantly update to eliminate spam and poor-quality results from seeing the light of day, having the best SEO best practices in use are more important than ever.
In this article, we will go over some of the reasons why hiring an SEO professional can help out and avoid accidentally harming your website and search engine results.
Avoiding Black Hat Methods
SEO methods are considered Black Hat if they are trying to trick the search engine into thinking it is relevant when it’s not. Some examples of this include keyword stuffing, which may seem like it would help you rank for a wide range of searches, will actually harm your rankings with today’s search engine algorithms. If Google or other search engines think you are trying to cheat the system, they will penalize you and possibly remove your website from search results altogether. Avid of these tactics by hiring a professional SEO company to help.
Growing Proper Links
Although quality backlinks are still an important element in SEO, the method in which you get them is also important. Search engines look for linkbacks from relevant, high-quality websites that provide additional value. For example, when a relevant blog post links back, it can be a good thing. However, when there are a bunch of links back from the same source or a bunch of low-quality non-relevant sites, you’re asking for trouble. If you want to avoid low-quality links or go through your website to remove them, give us a call.
Measuring Marketing Efforts With Professional SEO
Professional SEO uses the best tools for the job, including WebTrends and Google Analytics for measuring your traffic and leads. If you do not know the right filters to use, the results will seem rather complicated when trying to determine which metrics are important and what statistics aren’t. If you do not have the experience needed to quickly find the important information with these tools, hiring a professional SEO agency is the best approach to success. With the proper SEO measuring methods, you can effectively grow your business based on the right information.
When you attempt SEO on your own, and you do not fully understand the best methods for your business, it can do more harm than good. In fact, if you get penalized by Google, it can cost more to have your website repaired than it would have to simply hire a professional SEO company from the start. With proper SEO, the return on investment (ROI) is always better than those trying to do it themselves. Most business owners that opt for professional SEO are satisfied that they did later.
Standing Out With Professional SEO
Can you guess what websites stand out the most among the competition? If you guessed those that use professional SEO and web designers, you would be correct. That is why so many businesses, small to large continue to hire professionals; we know what we’re doing and use our experience to save you time. When you stand out, users will usually click on your result over the competition that doesn’t.
If you still use outdated and low-quality content on your website, you are basically giving the top Google spots to your competition. Let us help you regain the best position possible for your target audience and keywords; call us today!