You have probably heard about how ‘content marketing’ helps make a website more appealing and help reach your targeted audience. Hiring an SEO company can really help boost your results, but there are many business owners who believe simply tossing content together on a page will do the job, and leads will pour in. However, there is more to it, and that is why hiring a web designer and SEO company will benefit your growth. They know what it takes to rank well in search results, including a clean and fast layout and quality content.
The following are the top 5 reasons you should consider hiring an SEO Company and how it can increase profits:
Hiring An SEO Company Provides a Competitive Edge
The internet has become extremely competitive, more so than any other sport out there. Because of the level of competition, it creates a major disadvantage for people trying to populate websites with valuable and quality content compared to experienced SEO companies. If you want to achieve the average 2.9% conversion rates and rank well, optimized content is a must, and SEO professionals know what it takes.
Time Required For SEO and Website Development
Anyone is able to start a free website and call it good. However, if the site does not get traffic, then all the time spent conducting research, reading on creating content, and other parts of getting your website live are wasted. Most traffic will come from search engines, meaning to be successful, you need to rank well for your targeted keywords. By using SEO methods, search engines use various algorithms to determine what content provides the most value and relevance to user searches. Learning these methods and how to implement them can be very time consuming, which is another benefit to hiring an SEO company.
Content Marketing Helps Increase Relevant Traffic
How often do you research a product online before committing to a purchase? That is probably what you are doing now, searching for valuable information about how to choose the right approach for your business. That is something your customers are doing too! Studies show that 61% of consumers have a higher conversion with companies that provide valuable content, according to The Content Council. That is because SEO companies focus on your target audience, and now how to get in front of them and encourage readers to choose your brand, product or service.
Website SEO Impacts Social Media
When it comes to advertising, word of mouth remains one of the most effective methods. It is more likely people will make a purchase if their friends or family enjoyed the product or service. Social Media platforms allow people to share quality content faster than ever. Those looking for a used car may not click an ad for an ’08 Ford, but an article on “Tips to Find a Great Used Car” is appealing. The article will usually get more clicks compared to the ad for that reason, it’s more helpful. If a company publishes 15 blogs per month, according to Hubspot, that can average 1,200 new leads each month.
Internet Marketing Is A Long-Term Investment
Investing in quality internet marketing is not only beneficial but will continue working long-term. When companies run commercial campaigns, it may be effective during the campaign’s duration, but the website and social media content will be effective for years. According to Kapost, that is why the return on investment (ROI) is three times more from quality content marketing, compared to other types of marketing.
All business types are competing against relevant businesses or the top spot on search engines. With the number of industries increasing, competition is also growing. By hiring a web designer and SEO company, you can get ahead of the competition who attempts the do-it-yourself approach. Contact us today to get started!