Did you know that only 2% of visitors made the purchase when they first visited the online store? As online shoppers, we want to conduct adequate research on products and services before committing-we are likely to do so when we first visit an online store. Remarketing, also known as retargeting, allows you to remind people of your products and convert interested shoppers. Top remarketing agencies can help you get the most return.
Why is remarketing important to your business?
As online shoppers, we like to pull the trigger before confirming the purchase. Shoppers may not proceed directly to make a purchase but may visit your website to see prices, color options, size options, and other variations of the products and services you offer.
Not to mention, consumers may do the same with other retailers in your industry to ensure they choose the product or service that provides the best deal and meets their exact requirements.
If you have an online business, this may change the way you think about marketing, and it should be. In today’s world, first visits and conversions are not the same. It’s important to consider other marketing methods after the target audience leaves your website.
The remarketing services provided by top remarketing agencies allow you to connect with online shoppers who have shown interest in your products and services but are not yet willing to buy.
The audience is the absolute gold mine to ensure conversion because:
They are familiar with your product. Unlike the first time shoppers see your product’s ad, remarketing ads are beneficial because if you remarket at the right time, shoppers can buy.
They are looking for a deal. They are already researching your product and may compare your prices with competitors. You can easily win them by providing retargeting ads for deals.
They are interested in the products you offer. The name of the game with remarketing function is to show your products to users who have visited your website and are interested in your products. Because you already know what products interest them, this eliminates the guesswork of your campaign.
If you skip the remarketing strategy, you will likely lose hundreds of customers each year because visitors who see retargeted display ads are 70% more likely to convert to your website. Imagine a competitor who loses all customers who have already worked with the remarketing company.
If you are still unsure, the following remarketing statistics may change your mind:
- 72% of customers abandon the shopping cart, and there is no remarketing, only an 8% return on shopping.
- The average clickthrough rate (CTR) of retargeted ads is ten times that of display ads.
- 26% of customers return to the site through remarketing.
Now, let’s talk more about what remarketing agencies can do for your business.
How does remarketing work?
We’ll briefly describe your situation, but you need to understand how remarketing works before you find the ideal retargeting agency.
Step 1: First, you need to install tracking pixels on your website. When you work with a Google remarketing agency, they will be able to do this for you!
Step 2: When the pixel gets installed on a specific website page, it will collect audience information through cookies. That means that the pixel will track who has visited your website so that your remarketing ads can get targeted to the ideal audience. Pixels can collect information such as what operating system the visitor uses, the activities completed on your website in any given session, and even the user’s IP address.
Step 3: From there, the target audience collected through the pixel will see your ad on Google or wherever you choose to remarket. These ads may offer special offers to attract users to come back or be large pictures with products.
Your remarketing agency can help you determine a strategy that suits your industry and specific business.
Three reasons that show why you need to hire remarketing agencies
Just like any marketing strategy, with the right tools and training, you may be able to run your campaigns-but that doesn’t mean you should.
If you want to benefit from remarketing campaigns, then hiring a top remarketing agency is the best option. Why?
There are several reasons.
Remarketing companies can use proprietary tools and resources
If you want to develop the best remarketing strategy, it is best to work with a Google partner agency. We have already mentioned the reasons and because they can use the latest tools and resources to make your campaigns better.
As an agency, they can keep up with new remarketing strategies that can take your campaign to the next level, and they also have the tools and knowledge to monitor new strategies. When you hire a remarketing company, their outstanding skills will not disappoint you.
Remarketing companies quickly implement strategies
When you work with a remarketing agency, you are using a well-functioning machine. You may have an entire team of experts in your campaign, which means they can complete their work in record time.
Instead of learning the ropes of remarketing or even hiring an internal team at no cost, nothing can be faster and more efficient than a remarketing company.
Remarketing companies have experience
When we say that they have experienced, we mean remarketing and creating digital marketing campaigns for customers in your industry.
That means that they are going to have multiple campaigns from previous clients that you are able to compare to in order to develop your own successful campaign for your company.
Not only that, but you should also consider working with a remarketing agency with more than ten years of experience to ensure they understand marketing, remarketing, and how to convert customers.
In any case, when you hire a remarketing company, they may have more experience in remarketing than you, which makes them the best choice to lead your campaign.
What can a remarketing agency do for you?
If you are want to check out the best remarketing agency and want to know more about what they are able to do for you, keep reading.
Remarketing companies can do some of the most important things for your business.
Get the highest return on investment through bid management
Advertising bidding is one of the most challenging parts of remarketing advertising because if misused, budgets can easily get wasted.
When you trust a remarketing agency to bid for you, you can guarantee that you can get the most benefit.
Not only will your agency explain their bidding options, but they will also discover the most effective way to make your ads visible without draining your bank account.
Analyze the success of your campaign
If you don’t analyze your campaigns’ success, you will never know if remarketing is working. If your remarketing strategy is ineffective, you will spend a lot of marketing budget-but. When you analyze the results, you can conclude how to adjust your campaign to improve its effectiveness.
Remarketing companies can help you analyze your ads and landing pages’ success and help you make the necessary changes to ensure that your campaign is as effective as possible.
Design landing page
The arrival page is where the user finally arrives after clicking on the ad. Your landing page must get appropriately designed to turn shoppers into loyal customers.
You can work with a remarketing company that designs a landing page with all the right elements:
- Link to purchase the product
- Customer reviews
- refund policy
- price
- The material used in the product
- Product size selection
- Product color selection
- Product Image
- And more!
The more information you can tell users about a particular product or service on your landing page, the better. You can think of landing pages as a last resort to attract users to convert-make it even more critical.
A remarketing agency can help you design ads that get clicks and landing page conversions.
Design advertising
Remarketing companies can help you create perfect ad copy and help you design ads to attract users’ attention. Like ad copy, if the image doesn’t match the product that the user is interested in for the first time, the ad is likely not to convert.
The correct ad design is as important as the correct ad copy, and when they work together, you will get a great ad that encourages users to convert immediately.
Write ad content
If your ad content is not attractive, then the user will not convert even if the user is interested in your product. You need a persuasive and influential ad copy to ensure that users can track your ads.
When you work with retargeting companies, they only know the language used to ensure users click on your ad. They can help you create ad copy to explain your products and services in ways that users cannot choose.
Help you implement remarketing tags on your website pages
As we mentioned earlier, you must install the pixel code on your website pages to retarget the right audience with the right ads through your remarketing campaign.
When modifying the code, it does not seem easy, but this is where the remarketing agency gets located. They can help you add the appropriate pixel code on the correct page so that remarketing ads can get delivered to the right users at the appropriate time.
They can also suggest which website pages are best for your pixels.
Provide suggestions
When you work with a remarketing agency, their team will understand the ins and outs of marketing. They also know how to analyze data and make assumptions based on that data to create the best remarketing campaign.
When you work with a remarketing company, they will advise about remarketing campaigns that you have never considered.
They can also suggest other marketing strategies that may help improve the overall online image.
How to choose the best remarketing agency to get great results
If you choose the right remarketing agency, the most fantastic result may be yours. It may be difficult to choose the right product with so many products, but below are a few helpful tips for you.
Do your research
Don’t be lazy when researching remarketing agencies. Every website will say they are the best, but be sure to research to prove whether they are right or wrong.
It would be best if you were looking for the following things in your research:
Previous customers: When you look at the previous customers of a remarketing company, there are a few things to keep in mind. First, you need to determine if they have previously worked with companies in your industry. If anything, this is a good signal that they will create an excellent campaign for your business. Next, you want to make sure that they not only serve industries other than you. If it’s your industry, you may have trouble with remarketing, but if they only work in an industry that doesn’t match your business, you will need to look elsewhere.
Comments: Before going to a restaurant, you may want to check their reviews-choosing, a remarketing agency should make no difference. Be sure to check them out on Yelp! , Google My Business, and any number of reviews on the grading platform to ensure that they are real transactions. But don’t be bothered by some bad comments-everyone has different experiences. If the nasty comments outweigh the positive ones, then it’s time to go elsewhere.
Testimonials: Customer testimonials can tell you a lot about agency. If their customers recommend more than 100, they can easily be considered trustworthy. Testimonials are essential because they show trust in the agency and its work for previous clients.
Consider what your budget happens to be
When hiring an agency, you should never have to go over your budgeted amount. The prices of various remarketing agencies vary, so it’s essential to find an agency that fits your budget.
However, there are a few things to keep in mind.
You usually get what you need to pay. You probably shouldn’t choose the cheapest agency you find because they may have the lowest service charges.
To avoid being scammed by an agency, you need to investigate in advance to determine the average cost of remarketing services. Here, you can determine the legality of the agency’s pricing.
Talk to them on the phone
Do not sign on the dotted line before directly contacting the agency. When talking on the phone, you can ask questions and get direct answers, and you can talk about your business.
When you talk directly with team members, you can also feel the agency’s personality if you think you can become a long-term marketing partner.
During the call, you should pay attention to the following points:
Honesty: Hard facts are sometimes the best medicine, and you should seek honesty when talking to a potential agency. For example, they should keep in touch with you about the possibility of achieving goals, budgets, and more.
Friendly: It sounds superficial, but if you want to hand over marketing activities to an agency, you need to make sure they are easy to get along with.
Committed to your success: Agencys should know everything about your company-from your industry to your current marketing activities. They will also be curious about your needs and ask what you are looking for in an agency and what you want to achieve.
