Using keywords in SEO is like fishing. You need to know how to get the bait and put the line to make a big profit.
The core of any pay-per-click campaign is keyword research along with search engine marketing. If you are not using the right type of keywords, then you may not get the audience that you want for your business.
Researching and selecting the keywords that your audience will search for, and then naturally integrating these keywords into your content, on-page and off-page SEO strategies, and Google Ads campaigns will be the most effective way to attract customers and increase profits.
But first, let us explain what type of keywords we are looking for and how we will use them once the research is complete.
What are the SEO Keywords?
When people talk about keywords, they are talking about keywords they want to rank well. When you work with an SEO company, the first thing they do is understand you and your business, and then delve into keyword research.
Once you have a list of keywords that you want to rank for, or keywords that you want to rise in the ranking but may rise to hundreds, then you must prioritize the keyword research list by importance. Word search volume and level of competition.
You may have a keyword with 10,000 searches per month, but the competition is high. Are you willing to rank for this keyword (it may take several months), or do you want to search 300 times a month for keywords with little competition?
Using the keyword tool can help you determine the final list of keywords you should use.
Why are Research Tools for Keywords Important?
Keyword research tools are essential because they allow you to better understand the competitors for specific keywords and how much work is required to get the best results. The higher your ranking, ideally, you should see more clicks and hope to get more conversions.
Your keyword research will influence your entire digital marketing strategy. It can not only help out with SEO, but it is able to provide you tips for your blog on your site while providing you with a list of keywords that a PPC management team can post bids on as a type of short term strategy.
When looking at the data populated with your choice’s keyword tool, remember that you will have primary and secondary keywords.
The main keyword can be “plumbing company”.
Secondary keywords include plumber near me, water heater repair services, how to fix leaks, plumbing company, etc.
As you can see, there are multiple keywords (products and services) and long-tail keywords. The search volume of these secondary keywords may be the same as or different from your primary keywords. Still, if you can optimize the service page for the primary keywords and some secondary keywords, the content is ideal for Google and search queries.
Top Free SEO Tools for Keywords
We have collected a list of our favorite keyword tools (as you can see, some keyword tools are paid, but they come with a free trial version, which is worth trying) that you can use to improve your website ranking and attract them More potential customers and customers!
Bing Keyword Tool
Google takes a lot of hard work, but if you do not want to put in that much work, you can always try Bing. It should help you with any of your SEO success, and there are plenty of webmaster tools that you can use. You will need to create an account, but for a free keyword tool, it is pretty great.
YouTube Keyword Tool
Youtube.com used to have a free keyword tool but later integrated it with Google Ads in 2014. But don’t lose hope!
Youtube Keyword Tool is an excellent free keyword tool alternative for YouTube users and marketers, which can help you find and select the best keywords, phrases and topics to increase your video audience.
This tool is an extension or add-on for Chrome or Firefox that allows you to see keyword data during regular browsing.
It’s neat, but a bit difficult to explain-head over to their website and see how they can provide you with important, useful keyword data.
Ubersuggest will take a keyword and provide you with a list of similar keyword ideas, which contains metrics such as quantity, cost-per-click, and competition. You have the option to search for YouTube keywords, news keywords and web keywords.
As you enter your query, the tool will also provide you with suggestions based on Google’s phrases automatically.
Answer the Public
With this keyword tool, you can enter keywords or phrases, and then spit out a bunch of suggestions and ideas in the form of questions. Work by tapping Google’s auto-completion feature. This is also a great tool to find the next blog theme!
Ninja Check: Side-by-Side SEO Comparison
Internet Marketing Ninjas’ is going to provide you with a page comparison tool that will let you compare the SEO on five different URLs at one time. Just collect the URL of any page you want to compare (such as the “service” page and the competitor’s “service” page) and run the check.
It is fast and will have beautiful and neat graphics after completion, and you can easily use it to check out link structure, source codes, keywords density, along with metadata and anything else you can think of.
If you have various channels and need to conduct some organized keyword research, Soovle is the answer. This free application allows you to study the most search engines on different search engines based on the keyword root.
Keyword data collected:
- Keyword variations
Cost: Free with paid options
Twinword is a free keyword tool that impresses us! With a decent free version (10 searches/day) and a set of very sophisticated filter options, you can understand the search terms’ relevance. Twinword is an excellent choice to keep in the toolkit. With the “user intent” filtering option, Twinword has also become an excellent blog topic research tool.
Keyword data collected:
- Keyword tips (related keywords + query)
- Natural and paid traffic
This excellent free tool from Google allows you to explore the popularity of specific keywords or topics in Google searches over time. If you want to rank for seasonal services or hot topics, this is an excellent way to check user search time and frequency. You can even view searches for specific cities and compare the variations of keywords.
Keyword data collected:
- Filter by category and location
- Google Trends can share related queries which help point out other opportunities
- Compare keyword trends
Cost: Free Trial
WordStream has its keyword tool that can be used for PPC keyword research and SEO. This fantastic keyword tool can help you locate specific areas and provide you with suggestions based on industries and related searches that you might not have thought of.
Keyword data collected:
- Google search volume
- Cost per click (helps increase the cost per click!)
Google Ads Keyword Planner
Cost: Free for using free Google Ads account
In your keyword research process, Google Ads Keyword Planner is a good starting point. This tool is built by Google, which is usually a tool where most of our SEO work is spent on search engines, so it makes sense to look at the data’s appearance.
Not only can you use this data to build a keyword list for optimizing your website, but you can also save your keyword list and use them in Google Ads campaigns.
Keyword data collected:
- New keyword ideas
- Level of competition
- The average cost per click
- Average monthly search volume and trends over time
Premium Keyword Research Tools With Free Trials
Free trial (30 searches)
Jaaxy is an excellent platform for keyword research and general SEO. The tool has comprehensive functions, including keyword analysis and tracking, competitive research, industry or market segment analysis and positioning.
SEMrush will help you discover competitors’ random and paid keywords in your search. Keyword research tools enable you to determine the best keywords for PPC campaigns, collect and add keywords and keywords, choose long-tail keywords for greater success, and (one of its most powerful features) targeting Multinational companies and multilingual markets.
Raven provides not only keyword tools, but also complete in-depth SEO and domain research tools. These tools are the best tools on the market. The site reviewer will inform you about all site issues that may affect rankings and suggest many solutions to improve SEO efforts and results. It will even generate SEO reports to keep you up to date.
Moz Keyword Explorer
30-day free trial
Using this program, you can enter a keyword phrase and get keyword hints, a snapshot of the search engine results page that appears for the keyword search, and the keyword’s content.
For small businesses that are researching keywords and developing SEO strategies, Wordtracker is the right choice. Wordtracker is an excellent tool for finding long-tail keywords in the web, YouTube or Amazon strategies.
If you need to evaluate a competitive strategy, SpyFu can meet your needs. This SEO optimization software contains technology to help you understand competitors’ platforms and modules to compare website and domain history.
7-day free trial
This keyword research tool will help you find keywords that fit your niche. If you purchase the Platinum Edition, you can use the analysis function.
No time for keyword research, but still want results?
We are experts in the field of keyword research! We use many paid and free keyword tools regularly and are always ready to use our expertise in new keyword research projects.
If you need help in determining the best keywords, improving your website ranking and attracting your audience, please contact us and start increasing profits!