Your opportunity to browse the web probably fails to load at all or is too slow to load, so that you give up and click the previous step. Even if your website is not that slow, did you know that a few seconds delay loading time will affect clicks and search engine rankings?
According to Yoast.com, Google’s latest survey shows that when the page time changes from 1s to 3s, the possibility of rebound increases by 32%. From 1 to 5 seconds, the probability increases to 90%. If your website takes up to 10 seconds to load, the bounce probability will increase to 123%. That is super incredible. For most search engines, better performance and results are the main distinguisher for a good website that can please its customers and deserves to have a much higher ranking.
Google recently announced that page speed would become the next ranking factor in the mobile-first index. The details of how they assess movement speed and calculate their rankings are not known to the general public. However, what we know has not changed much from what we have said on Yoast for some time: to ensure that your website is responsive, strong, and rich in content.
Google’s latest survey shows that when the page time changes from 1 second to 3 seconds, the probability of bounce increases by 32%.
3 seconds! If the loading time is 3 seconds, the likelihood of people leaving your site will increase by 32%. That is indeed a significant number.
So we found the reason, what should we do? It is straightforward to test the speed of your website using a tool created by Google. Clear? Go here to try: Google Page SpeedTool.
Could your page speed affect your traffic? Contact Sages Marketing now, and we will come up with a plan.