To ensure your business’s success, you need to take some initial steps to ensure that you have the right people on your site to attract qualified leads and implement a strategic marketing plan.
Think of the SEO business as an extension of your team. Not only do you have to determine if it is suitable based on experience, but you also have to consider contacting them regularly, and you also want to find a team that will get along with you.
How To Choose An SEO Company
Before deciding on your next SEO company, you should check the following seven things.
- Schedule a consultation
- Contracts and pricing
- Follow and subscribe
- Experience and ethics
- Portfolio and case studies
- Reviews and references
- Specialties and services
Now, let’s study each project in more depth and ask you questions in the initial dialogue with the SEO company candidate.
Review the company’s features and services
When you hire an SEO company, check their website to see if they specialize in an industry, region, or service area. They can share your expectations for each service and case study.
You can also see that their awards and certificates can support their expertise.
Questions to ask:
- Do you only offer SEO?
- Are you good at a service, place, or industry?
Check references and comments
It is essential to look at what the SEO company has done in the past because since this is a reasonably personal service, the client may be disappointed after all that has gotten said.
You can check the portfolio of sites like Google and Facebook and digital agencies like Design Rush, Clutch, and UpCity to find reviews and more information about the SEO company you are considering. You can even find another competitor!
When buying an SEO company, another essential step in the research process is collecting referrals. Ask about the sites they have worked on before and register them. Do your homework and call previous customers to make sure you get the right information.
When it comes to hiring an SEO company to work with, be sure to ask them for testimonials about their experiences with the company. This can help you to have peace of mind.
Questions to existing customers:
- Have you worked with other SEO companies in the past?
- What do you like best about this SEO company?
- What do you think this SEO company can do better?
Get information about their portfolio and case studies
If you are hiring an SEO company, check out the details of their work for other clients. If you look at their portfolios and case studies, you can usually get a rough idea of their style and what their clients are getting. You can also learn how they integrate other services with their SEO, such as payment processing (PPC), social networking, and internet design.
To get a sample of previous work, consider signing up for a portfolio of SEO companies if they are not available on their website. That way, you can look through the real examples and see them. It gives you a concrete and intuitive idea of what your SEO campaign expects.
Questions to ask:
- What if I want to add PPC or social media services in a few months?
- Can you submit case studies to highlight your services, especially for companies like ours?
The research team and business ethics
That can be one of the essential factors in choosing an SEO company.
LinkedIn may be a one-stop-shop for gathering this information, but it’s best to check with your management team and the SEO team members for more information about your background. You can network with the people who work here, and you can contact them for more information about the company.
Ethics and integrity are paramount in choosing a digital marketing team. Suppose front-line employees do not understand the company’s spirit or are not connected to the company’s vision. In that case, they are unlikely to commit to quality customer service.
Please note that the structure of an SEO company may be different. For example, at Thrive, we appoint an SEO expert for each client. This person acts as a project manager and SEO expert to avoid misunderstandings and confusion when several primary contacts are in the company.
And, depending on your core values, you may be more likely to work with active teams in the community and return to society. Or, you can appreciate the management team encouraging their employees to keep a healthy balance in life. Either way, the employees of this SEO company are very suitable for you and your important business.
Questions to ask:
- Is it in line with SEO ethics?
- Who uses my account?
- What are the core values of your company?
Follow them on social media and read their blog
Spend time following them on LinkedIn and Facebook. Read some of their blog posts and check out their newsletter. This will give you a sense of tone as blogging, and social media often bring out a less formal business tone.
You can also learn their knowledge and priorities by watching what they post.
One thing to note is that an agency’s or ad’s followers are often others in the ad and marketing industry. Therefore, if you think the content is not written for you, don’t beat yourself up.
Follow them on social media and read their blogs.
Spend time following them on Facebook and LinkedIn. Maybe read blog posts and subscribe to their email newsletter. This gives you a sense of tone, as blogs and social media often bring out less formal movement sound.
You can also find out their knowledge and focus by looking at what they are posting.
One thing to keep in mind is that office, or advertising followers are often different in the advertising and marketing industry. So, if you don’t think the content gets written for you, don’t worry.
Likewise, when looking for digital marketing services, you need to make some comparisons. Pricing is an essential part of the decision-making process, so pricing should probably be your first question on the first call.
However, you usually get what you want to pay for, so choosing the cheapest option may not be in your best interest. Also, watch out for companies that listen carefully to business goals. That is the kind of information you can collect when you have conversations with other customers and employees.
Questions to ask:
- How many do you want?
- What is the cancellation procedure?
- Do I have to pay monthly, or do I have to promise a certain number of months?
Arrange a consultation
Before signing the transaction, it is essential to consider holding a meeting with the SEO company. You may even wonder if you can invite an SEO expert to learn more about the process and maybe even meet people you work with daily.
Before agreeing to work with them, some agencies will offer free website reviews or share introductory keywords and competitive research. This helps if you have not completed the research yourself or can not use advanced tools.
If you are looking for the best SEO company to help you reach your online marketing goals, please contact us.
We offer comprehensive professional SEO services so that your company is highly ranked in the search results list only with a reliable, future SEO white hat.