The plumbing industry has great potential for certain digital marketing activities and strategies, bringing huge help and profits. By sending coupons and offers in the mail, you may still get substantial business benefits, but many potential customers have switched to searching online only when they need pipeline services.
Many of your customers may not browse the Internet idly: they have encountered many problems and need to resolve them as soon as possible. They are now ready to make a decision. The question is, do they see your name and your website?
Local SEO For Plumbers
Go where you need to be when you need to be there.
As a plumber, finding products online is about appearing when customers are looking for you and appearing where they are looking.
First, you may have a primary service area. It is essential to distinguish this area and work hard to set goals. For this, you need a local SEO campaign. Local campaigns focus on putting your name and website in as many places as possible in your area. This means optimizing your “Google My Business” profile, ensuring that the social media channels you use to focus on your area, and using the correct address to establish local references (you mention your business on the web), and many more. This is a targeted campaign, focusing only on your local area.
Local SEO will make your website and content come up whenever someone searches for your services if you have plumbing services in St. Louis, MO area. You will want to be in the searches when someone looks for a plumber in St.Louis, MO, in as many places as you can.
When you search things like a plumber in St.Louis, MO, you are going to get a lot of different sections for the results page in Google where you have the potential to show up.
At the top of the results page, you have paid ads. There will be two types of paid ads the AdWords Pay Per Click ads and Local Services ads. The paid ads are an excellent addition to local SEO campaigns and let you see them at the top of the results page.
Under the paid ads, there will be a map that has three results on it. This is referred to as the local pack, and it is just another opportunity for you to show up in your area.
Under that are the organic results, which is yet another opportunity for your business to be found and listed.
Any SEO campaign for a plumber will work on those key pieces. We have been in the industry for over a decade, and we have the experience needed to handle these types of campaigns. If you want to know more about your plumbing SEO campaign, check out our contact us page.