The holidays are gradually sneaking upon us; there are some companies still putting off their holiday marketing plan, as they think they still have plenty of time to get creative and set it in motion. However, keep in mind that time has a way of sneaking up on us.
Getting started early-on is crucial. If one were to give it some thought, they would realize the importance of getting the creative part of their holiday market plan over with, and then it can be a step ahead when you put it into action. It is just as important to some others to get involved with helping get it put into action.
5 Good Reasons That Holiday Market Planning Should Be Taken Care of Early
Almost 50% of the holiday budgets of Americans last year went towards online shopping sites, and it is estimated to continue. Almost 71% of American shoppers feel they are more comfortable with the deals they are getting when ordering from an eCommerce site compared to the hassle of shopping in stores.
As many as 34 million shoppers had completed all their shopping prior to the middle of September, according to a News poll taken by CBS in 2016.
Suppose this is not enough proof that digital marketing and social media efforts should begin today. In that case, the following is six more reasons why:
You, Will, Want to Be Prepared When the Hottest Shopping Day of the Year Comes Around
Most businesses feel that Black Friday is the hottest shopping day of the year, eCommerce businesses included. With only eight weeks until this big day becomes a reality (from the time this post is published),
Do not forget to put your calendar to use over the next two months so that you are allowing yourself enough time for marketing initiatives, tracking your sales, and the other goals you have for the season.
Your Promotional Content Should be Given Enough Time for Creativeness
Quality promotional content is not something that happens overnight, and certainly not during the busy holidays, and certainly not while working among several different employees and/or freelancers.
Keep in mind that waiting until the last minute for your company’s holiday planning also affects others, as well as the company’s business. You must rely on others throughout this process, such as your graphic designers and copywriters.
They should be given enough time for creating a design to meet your needs and for marketing to satisfy the needs of your company. Which makes it difficult for you and your fellow employees both to get good content out there.
Your company is willing to put out cash towards marketing effects, overtime for employees, and if you should wait until there is no more time, freelancers to do rush orders.
Now Is the Time to Determine the Discounts and Sales of Your Company
Now is the time when the holiday sales and discounts should be decided on. It uses up a lot of time and takes all your concentration when determining which discounts are affordable to the company, and as with the calculating. So, when you think about it, putting it off is not such a good idea.
Being Prepared Keeps You One Step A Head of the Competition
How should you go about beating your competition? For starters, you must put your company’s message out for people to see before they get a chance to see your competitions. This could lead to repeat customers as well as the potential customers your competition would have got. Work towards making our customers happy, and your company will be the first ones they think of next time!
The Holidays Always Keep You Busy
It cannot be expressed enough that the holidays are always a busy time for businesses. Your website’s business will have an increase in its traffic and sales during the holidays, in addition to the holiday parties, etc. The company usually has fewer employees during holidays, making scheduling more stressful.
Bring the Year to An End by Getting A Jump on Holiday Marketing
How do you want the last quarter of 2021 to end? For if you are interested in having a stronger profit margin, it is crucial that you stay a step ahead of the competition, and the way to accomplish that would be to get started right away on the company’s holiday marketing plan for the year 2022. Taking this route will not only save a lot of time but will relieve a lot of your stress, letting you breeze right through the season.
Having your company’s plan all wrapped-up reduces the number of last-minute marketing efforts that can cause you to lose out on some great opportunities. However, this will not be the case if the company’s holiday marketing plans are already well in hand. Allowing you to also enjoy the holidays and extra revenue brought in through SEO endeavors and your social media.
Get started now on the company’s next holiday marketing plan and bring the year to an end with a bang!