To grow and succeed, the average single dental practice requires at least 20 new patients per month.
Here comes the problem: the traditional dental marketing methods are no longer applicable. As of 2018, 97% of consumers go online to find local services, 73% use online search engines to research dental treatment, and the first step is that 72% of patients are looking for online reviews when looking for a new doctor or dentist.
Welcome to the era of digital dental marketing.
It turns out that the top ten dental marketing ideas can boost your business.
Since most traditional dental marketing strategies cannot get used, you need new dental marketing ideas. Good news? We cracked the code needed to bring more patients online.
Below you will find the best dental marketing ideas that have got proven to attract more new patients. It would be best to have a clear understanding of how modern online patients behave when looking for a new dentist and what they want and specific ideas that can get implemented immediately.
Update and optimize your “Google My Business” page
We have put forward many creative dental marketing ideas, so let us get rid of the most straightforward and most time-saving ideas. Optimizing your Google My Business (GMB) page is a small dental marketing idea that puts much energy into it-by optimizing your GMB page. You can attract more patients almost immediately (not enough to grow your business alone, But can develop some).
Do you know the local listing map that pops up when someone performs a location-based search? That is the so-called Google Local Pack, where information gets extracted from local pages of “Google My Business.”
The local pack list alone accounts for approximately 44% of Google user clicks, mainly obtained by visiting company names and website links.
First, if you haven’t already, please declare your “Google My Business” page.
To optimize it, please complete the following:
- Description of your business
- Your primary phone number
- Your address or service area
- Your business hours
- The category of your company (on the top, you can see that its average rating is under “dentist” or “dental clinic.” This is a function of GMB that helps searchers find specific needs)
- Your comments section (more information about comments)
Improve your website
If your operations manager tries to rent a new dentist’s office somewhere in a back alley, including a rough front entrance, dim lighting, and ten-year-old equipment, what will you do?
You might suspect that they have been abusing your laughing gas. Why? Because the first impression is essential, and the patient does not want to get treated in a place that looks like a black market trading center stolen.
Here’s the thing: your website is usually the first interaction the patient has with your behavior, and the patient will judge you based on its appearance and function. 48% of people believe that a website’s design is the primary factor in determining corporate reputation. Once your page loads, users will form opinions within 0.05 seconds.
Need some ideas to make your website less nonsense? These are the key features your website needs to attract more patients:
- Content to help patients keep their mouth and life healthy
- Online prescription renewal
- Healthy video supply (learn more about this)
- Online scheduling
- Personal data of each dentist
- Online bill payment
- Messaging function allows patients to communicate with dentists quickly
However, having these features on your website is not your only task. To make your website attract more new patients:
- You need to make sure it is safe-this is effortless for dental care (and health care in general), but if for some reason your website is not secure, you may run into problems.
- You need to code for SEO-the best dental websites are coded so that search engine software can easily find, crawl, and index them (see below for more information on SEO).
- It would help if you made it suitable for mobile device use-62% of smartphone owners use their devices to find health information. In contrast, 82% of smartphone users use search engines when looking for local treatment centers or medical institutions. Not only that, but according to Google, in the past six months, 77% of smartphone users have used their smartphones to find local medical services, and 79% of them said that if more smartphone owners can revisit and / Or share the mobile website, this is very simple to use.
- It would help if you made it faster – patients need to see what is happening on your website within three seconds of logging on to the website. If it takes longer, almost 50% of users will click the “back” button.
Start a dental blog
“What is the best toothbrush for sensitive teeth?”
“How long do I need to go to the dentist?”
“Should activated charcoal be used to whiten teeth?”
Do you have articles on these topic types on your website? If you do not do this, you will miss a lot of website traffic, attracting new patients. Patients are looking for all the answers, from the number of times they need to brush their teeth to which toothbrush should get used. In the past two years, searches for the “best toothbrush” have increased by more than 100%, and more and more patients turn to search engines to solve Its health query.
You need to have content on the website that appeals to these curious patients. Hungry dental blog topic? Here are some ideas:
- Take a trend – many things have happened to me, which means my smile is in my mind. For “natural” whitening, I have been searching Google for activated carbon as a whitening agent. Activated carbon is a massive debate topic, and I have to read six different blog posts on various dental websites. I am not alone researching beauty trends, so please continue to research and share your expertise (no, I did not take the activated carbon route).
- Help develop healthy habits-a healthy life is in it, so please make the most of it. People are always looking for simple ways to stay healthy, and brushing and flossing are becoming easier. Create a blog post about creating not only a healthy mouth but also a healthy body.
- Correcting false assumptions – When asked about the biggest obstacle to seeing a dentist, 40% of participants stated that there is no need to go to a dentist due to having no pain. That is a statistic. You can turn it into a large number of blog posts.
Optimize your blog posts and dental website pages for SEO
SEO stands for search engine optimization. It is the process of editing website content and code so that search engines can better understand it and rank your page higher in search results for related queries.
Google’s search result ranking gets determined by a complex algorithm executed by a “spider.” These “spiders” will crawl your web pages and look for metrics, keywords, and other factors to determine their meaning and the best answer to the search query.
SEO is here: these spiders speak another language used by humans-HTML. It’s like a Russian speaker trying to determine the meaning of an English web page. The technical content and indicators we add to SEO are similar to adding subtitles for robots to understand all of your webpages easier and classify better and rank them.
To be the most successful, you need:
- Website speed is less than three seconds
- Mobile site
- Protected website (HTTPS and HTTP)
- Image with a full alt tag
- Dental mode on every website page
- Page on a premium content page
- Presence on social media
- A large number of backlinks from authoritative websites
- Create shared images and post on social media
What does sharing mean? There are several key reasons why people share things,
- Self-actualization – 69% of people share information because it makes them feel more integrated into the world.
- Develop and nourish our relationships-78% of them stay in touch with people they might otherwise be unable to keep in touch with.
- To bring valuable entertainment content to others, 49% of people say that sharing allows them to inform others about the products they care about and may change their views or encourage action.
- To say the reason or brand, it must account for 84% of the share because this is a way to support the cause or issue they care about (or publicly declare their position).
- Defining yourself as someone else – a 68% share allows people to understand better who they are and what they care about (or rather, whom they want to get seen as).
Here are some thoughts on social media dental posts:
- Create simple infographics – infographics are great because they are easy to read, enjoyable, and can affect potential patients. You can use Canva to create easy-to-use tools for free.
- Remind them of unused dental benefits to be paid – more than 25% of dental insurance personnel do not take full advantage of their benefits. Rebind it to smart money and use what consumers have already bought.
- Front and back display-People always want to look like an “after,” and seeing a person who looks like a “before” smile like before may be that they need to chase the “after” back and kick quickly.
- Play the video to highlight the patient and the work you do-people want a dentist they can trust, and other people’s recommendations and reviews will reassure them.
Need more ideas? Check out these excellent dental social media pages:
- Aspen Dental – Aspen Dental not only makes an excellent contribution to creating compelling and relevant posts but also responds to people in the comments. People want you to respond to them on social media like in any conversation, so please don’t hesitate.
- SugarFix Dental Loft – Their account on Instagram brings a modern and young atmosphere to the dental world. If you decide to use Instagram, then be sure to take notes.
- Dental Art Studio – They turn dental work into a veritable art.
- ProGrin Dental-ProGrin creates content that people want to see. Bright, showing the personality of the staff, making the operation approachable and trustworthy.
Invest in Video Marketing and Create Dental Videos
If you take a look at the social media profiles of top dentists shared above, you will notice that they add an extremely valuable media type: video.
Consumers like videos. They like them very much. Videos are 50 times more likely to rank organically in search results than text pages. By 2019, videos will account for 85% of U.S. online traffic.
You are in a significant industry that uses video because almost everything you do has a visual element. Use the most advanced 3D technology to make a one-hour crown? Take it easy. Do you have patients who like to work? Put them on the camera for identification.
Here are some videos that your dental office should use:
- Educational videos about dental conditions or common questions: “How long does Invisalign take?” “Should activated charcoal be used to whiten teeth?” “How do I know if I have a hole?” These types of questions can get quickly answered via video. Using these types of videos to build a YouTube page will make you an authority figure and eliminate any confusion about the service.
- Website welcome video: No one wants to go to the shady dentist’s office, so please create a video to welcome them and introduce your facility in advance. The Dental Office Coastal College of Dental Art has a viral video that speaks to people and generates compassion. These are two essential aspects.
- Physician profile video: Having a profile video is a great way to increase confidence and trust in dentists and dental hygienists.
- Patient examination videos: In the past two years, videos with “review” in the title have gotten watched for more than 50,000 years on mobile devices alone. By obtaining recommendations and comments from previous patients, you can enhance your abilities and build patient trust in employees.
- Procedure and treatment overview: If you want to perform dental surgery, please create a video about procedure overview and after-effects.
List yourself in the relevant dental directory
Everyone wants to get rid of one thing in daily life: wrong decisions. Well, thanks to search engines and the consumer-driven Internet, they can. Google’s research found that today’s consumers are obsessed with research, mostly to make them more confident in their decisions. For 90% of consumers, this includes looking up ratings and reviews online-88% of consumers trust online reviews as much as personal recommendations. In addition to traditional directories (such as Yelp and “Google My Business” pages), you should also update or declare your listing on the following websites:
- Dentist Directory
- Super Dentists
- Smile Guide
- Every Dentist
- The Dentist Hub
- ADA – American Dental Association
Pay-per-click ads with the highest conversion dental keywords
About 44% said they don’t go to the dentist because it is too expensive. One solution is to take out pay-per-click search ads and promote special offers and prices.
That is a very simplified description of how pay-per-click advertising works:
- You choose the keywords you want your ad to show
- Someone searches for your keywords
- Your ad pops up at the top of the search engine results page
- When someone clicks on your ad, you need to pay a certain fee
By pre-promoting your price and putting it on a unique label, you can solve one of the biggest pains consumers face.
If you choose to bring out PPC ads, please consult a professional. Google makes everything simple. It’s not. That is why we have to pay huge sums of money to the experienced PPC team to manage our clients’ campaigns.
Ask the dental patient to review. Then ask for more.
You need to review it, and you need to review it consistently. As of 2018, the first step taken by 72% of patients when looking for a new doctor is to find reviews. Not only that, but 88% of consumers trust online reviews as much as recommendations from friends or relatives. It seems not enough to prove that 48% of patients will withdraw from the insurance network to find a doctor with rave reviews.
That is where you need to comment:
- Relevant directors for dentists
There are multiple ways to get patient reviews:
- Ask through email
- Ask through Facebook
- Ask Them in general
- Ask for a quick video testimonial after their appointment
- Sign up for review software
Use email marketing to stay ahead with patients
You might use dental marketing postcards. Although you shouldn’t ignore these, you should consider adding corresponding email elements. Checking email is the first thing 66% of people do when they wake up. Email your patients and remind them of tips to keep their teeth healthy and white, remind them of upcoming appointments, and provide positive motivation to keep them healthy. More than 90% of adults want better email communications from doctors, and dentists do the same.
Your dental office will use the following types of emails:
- Dental health product reviews
- Seasonal beverage tip sheets to avoid teeth stains
- Announcements about new technology and how it helps
- Latest expert commentary and dental news
- Requests for friend referrals
- Reminders to inform patients about x-rays or when due to a cleaning
- Appointment reminders
Now it’s time to execute your dental marketing strategy. Or you can hire one of the best dental marketing companies to do this for you
Implementing a marketing strategy is never easy. It requires impeccable timing, much dedication, and a high degree of consistency. Many dentists have made the wrong idea: to arm themselves with creative dental marketing concepts but fail to consider that these concepts need to get executed correctly.
If you don’t have enough time to invest in marketing, you need to appoint someone to do marketing or hire a professional. You can only do much DIY before you start to look unprofessional, and appearance is everything. Another warning is the marketing regulations in your industry. If you are unfamiliar with data that can and cannot get used, you need to seek help to ensure regulatory compliance.
The best dental marketing company will wrap everything above in a beautiful, neat bow and deliver it to your door. If you work for a company lacking a dental marketing company, the headache of replacement now will be easier than a replacement within six months. If you need any guidance, please call me, and we will help you develop your dental marketing strategy.