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AMP: What Is It and Why Is It Important?

Have you ever tried to build a website on your mobile phone, but it will take forever? Does it frustrate you? Did you leave the page because of patience? You will not encounter this problem when the site owner implements AMP.

If you are a website owner, this is more information you should know and consider using for your website!


What is AMP?


AMP is short for “Accelerated Mobile Page.” This is an open-source coding standard for websites. It is a condensed version of HTML. Its design can reduce the huge rendering blocking code so that the website page loads very fast.

In layman’s terms, this is a way to make your web pages smaller (but visually consistent) so that they can load quickly on your phone.

AMP’s acronym appeared around 2015 when many parts of the world began to use mobile phones for search instead of desktop computers every time.

Google noticed that the loading speed of the mobile site was slow. This is not good for the website or Google, so they did something. They created the “Accelerated Mobile Page Project.”



How AMP improves page speed



The AMP project was created to make web pages load on your phone as soon as possible. It does this by eliminating anything that makes the website slow.

Things like plugins, huge photos, and multiple pages, as well as JavaScript and other third-party scripts, can slow things down. Getting rid of or simplifying these things will create a more simplified page that will load faster.

According to the project, about 70% of regular web pages load approximately 7 to 10 seconds. The accelerated mobile page only takes one second.

According to Kissmetrics, 47% of consumers expect a page to load in two seconds or less, while 40% of consumers will abandon a website that takes more than three seconds.


How AMP Affects SEO


First of all, if your site is slow, people won’t wait until it loads – they’ll click the back button, abandoning your site before seeing it, to click on a faster website. If people are clicking on your links from search results but bouncing back within a couple of seconds, that can negatively affect your SEO.

If your site pages are built in AMP, they will have a fast label designation next to your result on search engine results pages, drawing visitors to click on your result because of its fast designation. As more and more mobile searchers learn what the symbol means, they may go out of their way to click on AMP results over others regularly.

Google tends to favor AMP sites over non-AMP sites. This means that your site could rank better in organic searches if you’ve implemented AMP. Plus, in general, faster sites lead to higher conversion rates and engagement metrics.

Here’s an example of those AMP symbols showing up in a search for “What is AMP?”:





Google Carousel



If you have AMP article pages, they may appear in the Google article carousel. Have you looked up on your phone and noticed many different articles at the top? Are you someone scrolling side by side? This is the AMP article carousel:





These are AMP articles and websites. Therefore, if your site is AMP-based, it may appear at the top of the page.


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