Strategies for backlinks are essential for boosting SEO efficiency and the one thing that will increase your online visitors.
Backlinks are sites that will link back to your website. They are essential to help grow organic search traffic.
Suppose you are part of a digital marketing agency. In that case, you can think of backlinks as a finger that is pointing in the direction whenever someone asks who to talk to about the best SEO, internet marketing, and web design.
The formula for this is simple. The more authoritative sites link back to your website, the higher your ranking on Google will be. The higher that your ranking is, the more traffic you are going to get to your site.
The main part is to find a way that you can get quality backlinks. Below are five great strategies that you can use to help increase your SEO results.
5 Strategies for Getting Backlinks
Broken Link Building
You have all dealt with broken links on the most well-maintained and reputable sites that you have visited.
Broken links are something that will keep traffic from coming to your site, and it lowers your profitability. You were probably frustrated the last time you came upon a broken link. It is a good bet that you did not stay long.
Broken links are standard worldwide because sites will often move their content around, which causes pages to no longer exist. That can leave a user reaching the annoying 404 error page. That can also cause search engines to be inefficient when it comes to indexing and crawling sites.
The way you can fix this problem is to go through broken link building and provide your site with valuable backlink opportunities.
To take advantage of this strategy, you must first find broken links on other websites and then provide the site with an opportunity to fix the broken links with related content. Of course, this will be the content on your website.
That is a win-win situation for both websites. You have solved the problem of another website and at the same time provide your website with valuable backlink opportunities. You don’t even have to create new content because you can use content already on the site.
You can easily find broken links on a web page to download and install a Google Chrome add-on called “Check my links.”
Guest Postings
Guest blogs from other websites are among the most effective ways to attract new audiences and create authoritative backlink opportunities for you.
Publishing articles or blogs on other popular websites will make your content appear in front of new audiences, provide you with more exposure opportunities, and ultimately bring more potential customers. This strategy can not only bring you high-quality backlinks but also build your brand and increase your social media attention.
Guest blogs are an ideal way to use your relationship to expand your reach.
That is a win-win for both websites: one website provides free high-quality content to share with their audience, and the other website gets authoritative backlinks, which will improve your SEO ranking.
The key is to determine the appropriate website to target when visitors blog, in other words: how to make the most of your time.
An obvious goal is to invite bloggers to publish well-known industry publications. Look for anyone who accepts donations from guests in your field. Browse their website and see if they are already publishing articles and blogs from guest contributors.
Also, make sure you want to identify the competitor’s website. If the site is already publishing visitor content, it is more likely to publish your content as well. If you find an author who appears as a guest blogger on multiple websites, you can use a Google search (“author name”) of that author’s name to see which other websites you can target as submissions.
You can use a combination of Google search and keywords to find sites that accept guest articles, such as “write for us” or “submit an article” or “become a contributor” or “guest post.”
You can perform searches on social media like Twitter and Facebook to find guest posting opportunities to help build up your site’s backlink portfolio.
Ensure that you publish guest blogs on other sites that you link to your social media profiles to help increase your brand awareness.
Gather Resources
Many internal links that you have on your website will have your original content as part of their informational blog posts or pages. However, the content used to help you earn backlinks will not always need to be original content.
Instead, you can gather resources like webinars or eBook for your visitors. You can think of this strategy as just another service that you are providing to your customers.
You are going to create something of value and then give it away for free.
The central part is to create resources that will be useful to those who visit your website. They will then link back to the resource whenever they use them within their content on sites or blog posts.
For instance, if you have a repair business and want to find ways for other repair businesses to provide backlinks to your website, you can create a list of the best companies that provide wholesale repair parts.
That is going to give other repair businesses a valuable directory to help lower costs. That list will help give you plenty of opportunities to earn backlinks from your competitors and even from those you listed because you created a directory that pushes their products.
That is what we call a win-win situation.
Business Directories
One of the easiest and quickest ways to get strong backlinks is to have your business listed on a web directory.
Backlinks from directories need to be the first step for any new website because they are a great way to authoritative backlinks without work.
Directory backlinks can help to build up trust for your site and provide domain authority. For each listing that you have, your brand awareness will start to grow. That will provide your business with instant returns without a lot of work put behind it.
There are a lot of directories that you can use, which include industry-specific ones. Most directories will allow you to have free listings, and some will have paid opportunities. You can use the free listings before you decide to go to others. For most, it is as easy as finding a directory and then submitting your information. That can help you earn referral traffic to your site.
You can use top directories to build your backlinks like Manta, Yelp, and YellowPages. Also, be sure to take advantage of sites like Angie’s List, FourSquare, and the Better Business Bureau.
Be a Source
One of the best ways to get high-quality backlinks is to use them as a trusted source in news articles or other online content. Position yourself as an expert in your field and connect with writers and bloggers.
Think of this strategy in the same way as your public relations approach. No matter which way you use the media to attract your business, it can also help you connect with media professionals and become their content source.
For example, if you have a digital marketing website and this is the subject of a news reporter’s current story, then you can be the relative source that the news reporter uses in his copy. Moreover, they can provide you with a link back from their website to your website.
It would help if you always prioritized getting backlinks on websites with editorial standards to be considered more authoritative in Google rankings.
Use the public relations department (if available) to leverage their relationship with the regional media. Or, hiring a reporter who has established contacts can provide contacts and help you build relationships with the media and provide high-quality, relevant content for other backlink opportunities.
Besides, send relevant press releases about company achievements to local media. Blogs and news reporters are always looking for new information, so it is easy for them. It can bring great returns to your business.
