Blog posts are at the top of an SEO experts list, but SEM companies will say that simply sharing information on its own is not always what brings in the conversions. Companies need to regularly update their target audience, below are 15 hacks to increase blog post conversions.
When users have too many options to choose from, they may simply decide not to choose any. By reducing the options available with less call to actions, it can help increase conversions.
Blog Post CTA
Placing a call to action in the blog post is a good approach. You can use graphic design tricks to help it stand out or make it blend with the content provided.
Top Bar CTA
Another option is to position a CTA button on the top bar of your website. These are often used for promoting without in the way. It provides visitor that are familiar with your website the choice to convert quickly. One great tool for this is Hello Bar.
Slide-In CTA Pop-Up
Similar to a traditional pop-up, it offers users an opportunity to take action, but without being disruptive. They are shown after the user scrolls down to a certain point of the page and then slides into view.
Twitter Tools Increase Social Sharing
By implementing tweet tools to your website, you can increase shares. For example, Click to Tweet is one tool that allows uses to quickly share content they enjoy.
Use Posts To Pitch Subscribing
You can use your content to ask users to subscribe to your newsletter, mailing list, etc. These can be randomly inserted and be great ways to increase lead generation. The key is to make it flow and appear naturally in the content.
Test Different Publishing Patterns
If you do not post content very often, try posting something new more frequently. The more content you provide, the easier it can be to hit your goals.
Test Different Publishing Times
Did you know there are certain times and days to post than others depending on the platform and audience you’re targeting? Try testing different parts of the day or week for publishing to determine what works best.
Try Different Blog Formats
Like with other elements, it can take practice to learn what formats work best for your targeted audience. Try testing each to find what type works best for you; even a slight switch up can help.
Another important and helpful trick is to increase load speed when possible. That is because search engines will reduce your search position for slow-loading pages and could potentially affect your whole site. Additionally, slow load speeds can hinder your conversion rates as it reduces the number of people that stay on your site. That is why your website developer should try to keep load times under 2 seconds, as studies show that most users expect load times of 1-2 seconds before going elsewhere.
Checkout Google Page Speed Insights to learn more about page speed. Cloudflare can help instantly boost page speed as well.
Applying Color Theory
Color has been shown to set moods, emotions and encourage users to stay or leave a website. For instance, red is associated with “danger,” “Stop,” and “aggressive,” so the brain immediately connects images with red as a negative element. Test out different color themes to find what works best in your niche; it could be a combination of multiple colors.
By providing customer testimonials, it can boost conversion rates by creating trust. There are many tools available that can implement social proof from various platforms into your website. You can use it on blog posts as well, backing information on case studies and presenting a further reading from satisfied customers.
Upgrade Existing Content
If you have content that has become outdated, update it. Search engines and users alike enjoy knowing information provided is not only high quality but also up to date. Furthermore, it helps ensure content is not found elsewhere, and you offer value to users.
Quiz Your Visitors
Many readers enjoy taking short quizzes. By providing a unique quiz relative to your blog post, service, or product, you can encourage users to engage with your content. There are many free quiz tools available, such as Qzzr.
By using A/B testing methods, you can test multiple approaches at the same time and determine which performs better. This works for any of the testing suggestions mentioned here.
Using heatmap tools can help you identify what parts of your website users visit and click on the most. This will help you know what areas to focus on more when updating elements.
Write Proper Content
Content best practices have been put in place because they work; if you are not following these principles, the reader may not stay on your site. For example, if you do not provide content that is easy to scan through, such as combining images, bullet lists, short paragraphs, etc.
Previous and Next Links
If you want to encourage people to stay on your website, and they have reached the bottom of the article, make it easy to reach other posts. By providing a previous and next link, you can see intense people to check out more content, increasing page views. There are many tools for this as well, but Yet Another Related Post plugin is a popular one.